Worldchoice TV rebrands as all inclusive show
Worldchoice TV’s travel show is to be rebranded selling only all inclusive holidays.
The All-Inclusive Holiday Show, as it will be billed, will air monthly live on Ideal World, offering exclusive all-inclusive holidays in 4* and 5* hotels.
It follows all-inclusive holidays being more popular than other product types on Worldchoice TV, owned by the Travel Network Group.
Group director of marketing at The Travel Network Group, Si Prentice, said: "Now that we have completed 13 shows we know what works and what doesn’t on this channel.
"The holiday products offered in the show have ranged from high end, long-haul product to UK weekend breaks and we have seen the best results come from all-inclusive short-haul holidays."
However the travel firm said that Worldchoice TV has helped to build awareness of the Worldchoice brand.
"We have seen an incredible amount of customer leads from the shows that have been filtered into Members’ businesses, both online and high street," he added.
Diane
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