Worldwide Travel Alliance launches
A new organisation has launched to support travel brands’ push for European customers.
As the Covid pandemic continues to upend the global travel industry, the Worldwide Travel Alliance has been established to provide targeted sales, marketing, representation and PR services.
The Alliance is helned by six top sales and marketing professionals based in the UK, Germany, France, Russia and Thailand.
Its market reach covers all English, French, German, Russian, Spanish, Italian and Portuguese speaking markets.
WTA launch directors include Andrea Hogg of Wendum Travel Services (UK), May Kamya of Eastern Favourites (German-speaking markets and Scandinavia), Anabela Dos Santos of ADS Consulting (French, Spanish, Italian and Portuguese markets), Elena Vetrova of Travel Media (Russia, Ukraine, CIS and Baltic States), and Ken Scott and Anchalee Sriwongsa of ScottAsia Communications (UK & Thailand).
The WTA’s target industries include hotels and resorts, national and regional tourism boards, DMCs, tour operators, cruise lines, and travel associations.
The Alliance is primed to assist travel brands to meet the pent up demand as borders start to open up again.
"While a lot depends on the vaccine roll out, at WTA we expect travel bookings to surge from January 2021. People who have been denied international travel for 10 months are ready to act on their bucket list," said May Kamya.
Ms Karnya and fellow market directors have served or currently represent a wide range of key clients such as Kempinski, Outrigger Resorts, Dubai Parks & Resorts, Preferred Hotels & Resorts, Khiri Travel, COMO Hotels & Resorts, and DMC Luxe Voyage.
"WTA is a dynamic international agency. We fit well with brands that value results, creativity, connected thinking and market feedback," said Anabela Dos Santos, founding director covering France, Spain, Italy and Portugal.
Written by Ray Montgomery, Asia Editor
………………………………………………
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt