WTM lines up ‘digital influencers’ for blogging sessions
WTM London has finalised its blogging programme, with sessions spreading over the full three days of the show.
The first blogging session, Mobile and Live Social Media, on Monday, November 7, will look at the impact of the major players in the ‘live’ social media arena.
Experts – including live streamer Tawanna Browne Smith; food and travel blogger Niamh Shields and Kevin Mullaney, Head of Digital at Flagship Consulting – will discuss the merits of Snapchat, Facebook, Periscope and YouTube and the audience will vote on which they think will be the most important going into 2017.
In a session called YouTube and the Continuing Rise of Video, experts look at how bloggers and brands can jump start their own video channel and how brands and marketers can effectively work with YouTubers and video creators.
The panel includes bloggers and YouTubers Hannah Witton and Evan Edinger, an American YouTube creator living in London.
Other sessions discuss the tricky issue of how brands can build loyalty with a fickle user base and looks at how bloggers use personalisation to have a one-on-one relationship with their followers.
Wednesday, November 9 is the day that 100 of the world’s leading bloggers meet exhibitors and their PR representatives to discuss ways to increase media exposure at WTM’s Bloggers’ Speed Networking.
WTM takes place at ExCeL, London, from November 7-9.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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