WTM London 2024 programme announced

More than 60 conference sessions have been confirmed for this year’s World Travel Market London.

It brings together leading experts, ministers, major travel brands and industry innovators in early November.

The sessions are split into six Conference Tracks, curated by a panel of conference advisors, to guide visitors to the topics of most benefit to them. These are:

Diversity, Equity, Accessibility & Inclusion (DEAI)

Geo-Economics

Marketing

Sustainability

Travel Trends

Technology

Following a 29% increase in attendance in 2023, this year the stages have increased in size.

To ease navigation, this year’s conference theatres will be named in line with the colour scheme in corresponding regions.

The Yellow Theatre will sit within the Africa region, Orange Theatre within Asia and Purple Theatre in Tech.

In addition, different days will be dedicated to specific topics, with sessions gathered into summits. Highlights include:

Tuesday 5 November

The opening day kicks off with the unveiling of the WTM Global Travel Report, curated by WTM and supported by researchers Oxford Economics. This draws on extensive data from more than 185 countries.

The Technology Summit follows, with the theme of Frictionless Journeys. Visitors can discover how to implement user cases for new technologies and find out more about the intersection between AI and loyalty schemes.

The DEAI Summit, From Commitment to Action, will also take place on the first day, providing a platform to showcase the future of diversity, accessibility, equality, inclusion and intersectionality (DEAI) in tourism.

Wednesday 6 November

On the second day of the show, more than 50 of travel’s most influential political figures will gather at the 18^th Ministers Summit at World Travel Market. Emerging Technology’s Potential for Good in Tourism is this year’s theme. During this largest annual gathering of ministers, these policymakers will debate the transformative potential of AI and other emerging technologies in shaping the future of travel and hospitality.

This year’s Sustainability Summit, The Rise of Regenerative Tourism – a Paradigm Shift, will explore the core principles of regenerative tourism, highlight successful case studies, and provide actionable strategies.

Thursday 7 November

Thursday’s Marketing Summit will pull apart the evolution of travel marketing in the digital age, with sessions covering how digital tools are driving changes in marketing techniques and the importance of storytelling. The Marketing track will be followed with the return of the Influencers’ Lunch, offering content creators the chance to connect with peers and exhibitors.

The hotly anticipated Keynote Speech closes this year’s event. The speaker is yet to be announced.

Juliette Losardo, Exhibition Director, World Travel Market London, said: “Every year WTM strives to make the conference programme indispensable. We hope to see attendees benefiting from the topics raised.”

Confirmed speakers and partners include Bloomberg Travel, UN Tourism, Trip.com, WTTC, Expedia and the BBC.

To view the full programme visit: World Travel Market London – Session Directory – 5th Nov

WTM London 2024 takes place from 5^th – 7^th November at ExCeL London. For more information visit: https://www.wtm.com/london/en-gb.html 

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