WTM to address youth tourism for first time
This year’s World Travel Market will host sessions dedicated to the growing youth tourism sector for the first time.
Two sessions have been organised as part of WTM’s conference programme next month, in association with the World Youth and Student Educational (WYSE) Travel Confederation.
Youth, student and educational travel accounts for more than 20% (207 million) of all international arrivals in 2012 and it is estimated it will be worth £193 billion by the year 2020.
On Tuesday November 4, a panel of industry experts will discuss the emergence of brands within the hostel sector and how new players are entering the market and challenging established operators
On Wednesday November 5, experts will explore the wants and needs of the Millennial traveller and will discuss how to create a dialogue with youth consumers via research, social media, loyalty programmes and customer relationship management.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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