Wyndham to buy US franchise group
There is more upcoming consolidation in the US hospitality market with Wyndham Hotel Group agreeing a deal to acquire Minnesota-based AmericInn.
Wyndham will pay around $170 million to current owner Northcott Hospitality for the AmericInn brand and its management company Three Rivers Hospitality.
The deal includes 200 mostly franchised hotels in 21 states, including Minnesota, Wisconsin, Iowa, Michigan, and North Dakota.
It will become Wyndham’s 20th brand.
In a release Wyndham said it will look at divesting the owned portfolio, which numbers 10 hotels.
"AmericInn’s guest-centric culture aligns perfectly with our values, making it a fantastic tuck-in brand for us. And with the global middle class expected to more than double in the next 10 years, we know investing in the midscale segment allows us to offer great experiences and value at price points that travellers need," said Geoff Ballotti, Wyndham Hotel Group president and CEO.
It follows the recent unveiling of a new Wyndham soft brand called The Trademark Hotel Collection, consisting of independent upper-midscale-and-above hotels.
"By joining a renowned company with more hotels globally than any other, our AmericInn brand and our owners have the unique opportunity to leverage Wyndham’s tremendous distribution and sales and marketing capabilities, taking the brand to the next level," said Northcott Hospitality CEO Paul Kirwin.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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