XL Leisure hammers out West Ham sponsorship
The XL Leisure Group is to become official sponsor of Premiership club West Ham United in an undisclosed three-year deal.
The XL.com logo will feature on the team’s shirts and a logo will cover the roof of the east stand of the Upton Park ground in East London.
XL.com will offer a range of promotions and competitions to West Ham supporters, both on match-days and through web incentives and direct mail.
CEO Phil Wyatt said: “The partnership between XL and West Ham United represents our desire to become one of the world’s most well-known travel brands.
“The elevated status we will receive from being associated with West Ham United, with their proud history and being one of the most talked about clubs in the Premier League, is beneficial with regards to achieving our long-term goals.”
West Ham chairman Eggert Magnusson said: “West Ham United is delighted to announce XL.com as our new Principle Partner.
“They are an organisation very similar to ours in their values and aspirations for the future and a brand that we are proud to be associated with. We look forward to a long and successful partnership”
West Ham deputy chief executive Scott Duxbury added: “This is the beginning of a brand new era at Upton Park and we are thrilled that XL.com will be an integral part of the club’s future as we look to grow on and off the pitch.
“For some time now, we have been working hard to identify the right partner for West Ham United and, in XL.com, we have the perfect match.”
XL Leisure Group is the fifth largest travel group in the UK, employing more than 2,500 staff, with divisions also in France, Germany and Australia. Its brands include Aspire Holidays, Travel City Direct, Kosmar, Freedom Flights, and Excel Holidays.
by Phil Davies
Phil Davies
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