Yahoo Answers made available to agents and operators
Travel agents and operators can now incorporate Yahoo Answers into their websites through a white-label version of the technology.
The social networking technology enables consumers to ask questions online and receive answers from peers.
Yahoo Search Marketing regional sales director Richard Firminger said the service would enable travel companies to provide customers with the information they need on the spot.
Firminger was speaking at a Search Marketing and Travel event organised by Latitude Group and online travel recruitment firm puregenie.com
He said: “Your customers will thank you in droves and thank you with their credit cards.”
According to Firminger Yahoo Answers now has 100 million users worldwide and a large portion of that is based on travel.
By Linda Fox
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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