Yahoo! executive defects to Travelzoo
Online agency Travelzoo has poached Yahoo! UK's Tracey Cheffey who will join the UK team as executive producer in August.
Cheffey, who is well-known as a judge for several travel awards including the Agent Achievement Awards and The British Travel Awards, will take responsibility for leading and developing Travelzoo's team of local producers in the UK.
Managing director of Travelzoo UK Joel Brandon-Bravo said: "Tracey's experience as director of travel at Yahoo!, working with leading brands and ensuring campaigns perform, will help us to ensure the best quality deals for our subscribers and maximum returns for our advertisers."
Cheffey's move follows the appointment of Simon Ferguson, who left his position as chief executive of the TWgroup, publishers of Travel Weekly, to join this week as general manager of Travelzoo's Destinations and Network businesses in the UK.
By Linsey McNeill
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Overseas travelers to the United States declined by 2.5% in 2025