YOTEL moves into extended-stay market
YOTEL is breaking into the extended-stay market after signing deals for five YOTELPAD properties.
The first to open will be in the Geneva Lake region in July 2019, followed by one in the US ski resort Park City, Utah in December next year.
A YOTELPAD will open in Dubai’s Business Bay towards the end of 2019 and another is planned for Downtown Miami for the first quarter of 2020.
Building on the concept of YOTEL and YOTELAIR cabins, YOTELPAD is billed as ‘luxury serviced apartments as designed compact homes’.
“Following the successful roll out of YOTELAIR and YOTEL, we saw a natural opportunity to rethink the traditional extended stay segment in the same fashion we disrupted conventional hotel models.’ said Hubert Viriot, YOTEL CEO.
“The added benefit of introducing YOTELPAD~to our portfolio is that it not only allows us to enter a new market segment, but also enables us to operate in new locations, not naturally suited to our YOTEL and YOTELAIR~brands.”
Standard PADs will start from 20 sqm, but there will be larger PADs available.
They will feature YOTEL’s adjustable SmartBeds, work and relaxation areas, luxury en-suite bathrooms, fully equipped kitchenettes, ‘ample’ storage space, and YOTEL’s signature Technowall.
Communal areas might include 24/7 gyms, bike and gear storage, Amazon lockers, laundry, home cinema and library as well as YOTEL’s signature Club Lounge, designed for meetings and entertaining friends or colleagues.
The YOTEL app, used for booking and checking in and out, will also be a digital key and used for ordering amenities and ‘food-to-go’.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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