• Operational Efficiency: Procell InSite's real-time monitoring and predictive maintenance capabilities will help Azamara optimize its maintenance workforce, reduce unnecessary battery replacements and reduce operational costs.
• Enhanced Guest Experience: Ensuring that battery operated devices are functioning optimally will enhance the overall guest experience onboard Azamara ships by allowing staff to focus more on guest-facing tasks.
• Sustainability: By reducing the number of batteries used, Procell InSite supports Azamara's commitment to environmental sustainability.

• Karim Elmasry, CEO Procell Insite: "We are thrilled to partner with Azamara in rolling out Procell InSite. Azamara quickly understood the industry’s blind-spot in some critical guest facing battery operated devices that are not smart, not communicating back their status. That’s where Procell InSite can help, turning legacy devices into smart devices, and with its real-time monitoring capabilities empower cruise liners to optimize resource allocation, enhance guest experiences, streamline operations, and reduce waste. We couldn’t be prouder to have Azamara on-board and ready to take their guest experience to the next level.”
• Captain Nico Corbijn, Chief Administrative Officer, Azamara: “At Azamara Cruises, we’re committed to delivering exceptional guest experiences while driving operational efficiency and sustainability. Our partnership with Procell and the integration of the Procell InSite system marks an exciting step forward. This innovative wireless device management platform allows us to monitor and maintain our battery-powered devices more effectively, reducing waste and operational costs. It’s a smart solution that aligns perfectly with our dedication to responsible, sustainable cruising.

• Michelle Potorski, President, Procell InSite: "We are excited to partner with Azamara to bring Procell InSite onboard their ships. This collaboration aligns with our vision of providing not just long-lasting professional batteries to our customers but also innovative solutions that go beyond to further enhance operational efficiency, customer satisfaction, and sustainability."

Highlights include 68 immersive cruises, six Grand Voyages and a return to highest-rated ports across Europe, Asia, and the Americas

• Six New Grand Voyages – Discover the World on Extended Itineraries: Azamara Cruises invites guests to embark on extraordinary Grand Voyages, ranging from 35 to 41 nights. These extended journeys visit multiple countries and continents, giving travellers ample time to explore iconic cities and hidden gems. Itineraries include Miami to Venice, Copenhagen to New York, Kobe to Vancouver, and Athens to Lisbon—each designed to showcase Azamara’s signature blend of comfort and cultural immersion. Every Grand Voyage also includes complimentary airfare, shore excursion credits, WiFi for two devices, weekly laundry service, and an upgraded beverage package.
• Europe in Full Bloom – A Season of Iconic Cultural Moments: Guests can sail through the heart of Europe during its most vibrant season, with curated itineraries offering access to world-famous events such as the Monaco Grand Prix and Edinburgh’s Military Tattoo. Nearly half of all cruises feature late nights or overnights, allowing travellers to immerse themselves in authentic local culture after dark. Whether it’s joining an exclusive AzAmazing Evening, taking part in a guided night tour, or savouring a Destination Celebration Dinner under the stars, guests can enjoy Europe’s most iconic destinations long after the sun sets—from twilight strolls in coastal villages to moonlit concerts in historic city squares.
• Back to Beloved Ports – Azamara Cruises Returns to Dartmouth and Fowey: For the first time since 2009 and 2018 respectively, Azamara Cruises returns to the picturesque U.K. ports of Dartmouth and Fowey—intimate harbours steeped in history and natural beauty. Dartmouth, home to the famed Britannia Royal Naval College, charms visitors with its medieval castle and scenic river cruises, while Fowey captivates with its literary heritage, stunning estuary views, and idyllic Cornish streets. Accessible only to smaller ships, these hidden gems showcase Azamara’s ability to reach off-the-beaten-path destinations that larger cruise lines simply can’t.
• Destination Immersion® Elevated – 22 new PerryGolf Cruises, 10 new Country-Intensive Cruises, and Curated Shore Excursions: The 2027 summer cruises feature 22 new PerryGolf and 10 new Country-Intensive Cruises that allow travellers to dive deep into a single country’s culture and coastline. Guests will enjoy expanded Azamara Ashore programming, including expertly crafted shore excursions and overnight land programs created in partnership with top local tour operators.
• Immersive Access to Asia – Experience Japan’s Cherry Blossoms and Beyond: Sailing in spring, Azamara Pursuit® will bring guests through Japan during the stunning cherry blossom season—offering opportunities to witness this natural wonder across both northern and southern ports such as Hiroshima, Kanazawa, Tokyo, Kobe and more. These itineraries combine cultural landmarks with natural beauty, all delivered with Azamara Cruises’ signature local insight.
• Own the Night – More Late Nights and Overnight Stays: Summer 2027 cruises offer 89 overnight stays and 381 late nights, giving guests unmatched access to destinations after dark. As the only cruise line offering evening tours, Azamara invites travellers to experience the magic of each destination long after the sun sets.

• 10 original, exclusive-to-Azamara Cruises stage shows featuring high-calibre talent, contemporary choreography, and reimagined classics. These shows will span a variety of musical genres and decades, designed to resonate with the cruise line’s diverse, multi-generational audience.
• Two interactive game shows that maximise guest participation in new ways.
• Themed musical experiences and pop-up moments that surprise and delight passengers throughout their voyage.
• Fleetwide technical upgrades to enhance venue production quality and elevate every aspect of the entertainment experience.

Explore the wild beauty of Alaska and Western Canada by land and sea with seamless, culturally rich Cruisetour experiences

• Alyeska, Nordic Spa & Wildlife (2-night Pre- or Post-Cruise) – Guests will enjoy a luxurious and relaxing stay at Alyeska Resort featuring a Nordic Spa and a visit to the Alaska Wildlife Conservation Center.
• Alaska Explorer: Denali, Talkeetna, Riverboat & Rail (4-night Pre- or Post-Cruise) –

• Alaska Wildlife & Rail (4-night Pre- or Post-Cruise) – Discover Alaska’s natural beauty and culture on a land tour from Talkeetna to Denali, featuring a panoramic rail experience aboard a dome-roofed train, wildlife viewing, local farm visits, and majestic mountain vistas.

• City Views & Mountain Vistas (2-night Pre- or Post-Cruise) – Guests will explore Vancouver’s natural beauty and cultural landmarks, from strolling through Stanley Park and Gastown to browsing Granville Island, crossing the Capilano Suspension Bridge, and a gondola up Grouse Mountain.
• Whistler Wilderness & Scenic Vancouver (2-night Pre- or Post-Cruise) – Take in the dramatic scenery along the Sea-to-Sky Highway to Whistler, enjoy a thrilling Bear Viewing Adventure by Land Rover, and return to Vancouver to explore the city's highlights.
• Canadian Rockies by Rocky Mountaineer (5-night Post-Cruise) – Board the iconic Rocky Mountaineer for an unforgettable journey from Vancouver to Banff (Alberta), and experience the beauty of Banff National Park, Lakes Louise, and Moraine Lake.
• Journey Through the Rockies (5-night Post-Cruise) – Discover the beauty of Western Canada on this post-cruise adventure, visiting Whistler, Banff National Park, Lake Louise, and Moraine Lake, while enjoying scenic drives, wine tasting in Kamloops, and more.
• Journey Through the Rockies (6-night Pre-Cruise) – Travel from Calgary to Vancouver through the scenic Canadian Rockies, with highlights including Banff National Park, Lake Louise, Moraine Lake, a Banff gondola ride, wine tasting in Kamloops, and a sightseeing tour of vibrant Vancouver.
• Journey Through the Rockies (6-night Pre-Cruise) – Guests begin their journey in Calgary, travelling through the majestic Canadian Rockies with highlights including a city tour, a Banff gondola ride, bear viewing in Whistler, wine tasting in Kamloops, and sightseeing in Vancouver.

New Shore Programs and Onboard Enhancements Will Redefine the Way Travelers Experience the World Giving them a Deeper Journey and a Greater Story

• Destination Events – Our Destination Events program will reflect the places we visit. On voyages of nine nights or longer, the pool deck transforms into a vibrant, alfresco dining experience featuring an elaborate buffet of regional dishes. Guests will enjoy local entertainment, from traditional music to cultural performances, for a fully immersive evening.

• Daily Destination Entrées – Azamara Cruises is enhancing its Authentic Local Cuisine Program with more than 150 new locally inspired dishes across its main dining venues. For all 2025 European voyages, expert chefs from Croatia, France, Italy, Portugal, and Spain have curated every menu, offering a rotating selection of multicourse meals that celebrate the culinary heritage of each destination, from Portuguese seafood stews to Japanese wagyu tataki.

• Stories Under the Stars – a fire-side style event held on the pool deck and led by one of over 250 Destination Speakers. These sessions will bring to life local folklore and myths of the regions we visit, complete with s’more-themed desserts and spiked hot chocolate for a truly magical experience under the stars.
• New Beverage Offerings – In addition to a curated selection of regional wines, Azamara Cruises will offer 21 Destination Beers as part of the premium beverage package, allowing guests to enjoy libations from destinations such as Australia and the Caribbean.

• Stuart Pearce has been with the company for over 17 years and will continue to oversee the UK sales strategy and will work to develop visible market leadership, support trade partners and drive growth across the UK and Ireland. His team, including Strategic Account Manager, Nikki Singleton and Business Development Managers, Peter Ryan and Moira Gregson, will focus on driving sales and strengthening relationships with the UK trade.

• Lee Surman has been promoted to Director of Partnerships & Trading, International. Having started in the UK sales team and working for Azamara for over 11 years, Surman’s expanded role includes leadership of Azamara’s EMEA GSA partnerships and a support team to drive initiatives across the international markets.

Key highlights include the brand’s first-ever European winter-season sailings and the return to China

• Grand Voyages – The Ultimate Journey Across Multiple Continents: Guests can embark on one of Azamara Cruises’ eight Grand Voyages, featuring 35+ nights that span multiple continents. These extended journeys offer unparallelled opportunities for in-depth exploration, both on and off the ship. Guests will enjoy special experiences such as Extended Destination Days, exclusive AzAmazing Evenings and more, immersing themselves in the heart of each destination. The Grand Voyages span a variety of continents and destinations including Canada to Australia, Australia to Japan, Canada to Japan, Buenos Aires to Miami, and more.
• A Winter First – Explore Europe Like Never Before onboard Azamara Onward®:  With winter travel on the rise, as highlighted by Tripadvisor’s Winter Travel Index, Azamara Cruises is meeting the growing demand by offering guests the opportunity to explore Europe during the winter months. One favourite guest experience: Sailing up the Guadalquivir River to Seville, Spain (which can only be experienced by small ships), and docking in the city centre for a double-overnight stay within walking distance of three UNESCO World Heritage Sites. Wintertime cruises will allow easier admittance to museums, landmarks and local markets – avoiding the summertime crowds and providing guests with more intimate access to iconic landmarks and cultural experiences. Azamara guests will experience Europe in a more meaningful way.
• Azamara Cruises Returns to China — A Journey of Culture, History, and Natural Beauty: Experience the vibrant culture and rich history of China as Azamara returns to this extraordinary destination. From walking on the 2,000-year-old ancient stones of the Great Wall to savouring freshly prepared Dim Sum in Shanghai, guests will immerse themselves in the heart and soul of East Asia. Discover China’s dynamic heritage on an unforgettable voyage. Additionally, Azamara’s small-sized ship offers the ability of sailing into the heart of Shanghai, providing an intimate look at this incredible destination.
• 66 Sailings, Endless Possibilities — Discover the World with Azamara Cruises: With 66 diverse itineraries across Europe, Asia and the Caribbean, Azamara offers something for every traveller. From short escapes to extended Grand Voyages, each sailing is designed for deeper exploration with immersive, longer stays in port. Whether travellers are seeking adventure, relaxation, or cultural discovery, Azamara’s voyages provide authentic experiences and meaningful connections in some of the world’s most captivating destinations.

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The small-ship cruise line continues to lead Destination Immersion® experiences with five maiden ports announced, as well as new pre- and post- land programs

• 2 August 2026 -- 11-night Mediterranean Cruise: Greece, Turkey and Italy, Azamara Onward®
• 7 August 2026 -- 12-night Ireland Intensive Cruise: Belfast, Dublin and Galaway, Azamara Quest®
• 8 August 2026 -- 18-night Iceland and Canada Cruise: Reykjavik, St. John and Quebec City, Azamara Journey®

• Sarande, Albania
• Fredericia, Denmark
• Turku, Finland
• Menton, France
• Karlskrona, Sweden

• Icelandic Highlands, Reykjavik, Iceland

• • This 3-night program offers an immersive discovery of Iceland's natural wonders, including its world-famous waterfalls, hot springs, and the county’s remote highlands. Highlights include the stunning Kerid Crater, the iconic Gullfoss Waterfall, and the colorful mountains and glaciers of Kerlingarfjöll Highlands. Travellers will have the opportunity to explore the Central Highlands further with a guided hike along one of Iceland’s most scenic and colourful trails – the Hveradalir Hike. Next, it’s a trip to the relaxing Secret Lagoon of Fludir before heading to Fridheimar, a popular lunch spot for locals and tourists alike, where guests will be met by a family who introduce them to their market greenhouse production and indulge in their famous all you can eat tomato soup. The program concludes with a visit to the UNESCO-listed Thingvellir National Park, famed for its place on the Golden Circle, as one of the three most popular natural attractions in Iceland.

• Ancient Wonders of Egypt & Greece - Athens, Greece

• • Throughout this 3-night program, guests will explore the history and ancient civilizations of Egypt and Greece. In Cairo, highlights include the lively Khan El Khalili Bazaar, the Grand Egyptian Museum and the Great Pyramids of Giza, followed by a dinner cruise along the River Nile, accompanied by local performances. Once in Athens, travellers will have the opportunity to visit Cape Sounion to see the Temple of Poseidon, a must-visit for its historic ruins and scenic views of the Aegean Sea. Additionally, the program includes a city orientation of Athens, an authentic Greek dinner and traditional folkloric dances, at one of the oldest taverns in Plaka, as well as a trip to the Acropolis and the new Acropolis Museum.

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