The Caribbean Tourism Organization Chapter UK & Europe is a private public sector partnership representing more than 60 travel related companies - from airlines and cruise lines, to tour operators, hotel representatives, destinations and tourist attractions. All our members are dedicated professionals willing to share their expertise and provide valuable assistance to travellers and travel organisers, making travel plans to the Caribbean. Among the benefits to its members the organization provides specialized support and technical assistance in sustainable tourism development, marketing, communications, and event planning.
16 Nov 21Partner News
Barbados Tourism ReboundsBarbados recorded over 10,000 air passenger arrivals after months of being hard-hit by a global ...Read moreBarbados Tourism Rebounds - News & announcementsBarbados recorded over 10,000 air passenger arrivals after months of being hard-hit by a global pandemic. For the first time since December 2020, the local tourism industry has recorded a major tourism milestone with the latest statistics from the Barbados Tourism Marketing Inc. (BTMI) suggesting a positive turn for the industry ahead of the 2021/2022 winter season.During the period July 2021, some 10,819 visitors travelled to Barbados. This total represented a significant increase of 6,745 visitors when compared to the corresponding period of July 2020.The United States (US)came out on top as they copped a 43.3% market share, while the United Kingdom (UK) contributed 34.4% of business with 3,722 arrivals for the reporting period. This occurred after Barbados was added to the UK COVID-19 Green watchlist. Barbados has been fortunate to be placed on this list for the second time since the beginning of COVID-19 pandemic.For the same period, Caribbean arrival figures stood at 1,391 and 390 arrivals from Canada. This represented an increase in arrivals from both markets year on year.Interim CEO of BTMI, Craig Hinds, described the achievement as a step in the right direction after the tireless efforts, on and off scene, to re-build the tourism product.He stated that “Barbados has, and continues to weather this COVID-19 storm, but while this period has been difficult for the industry, the BTMI is so pleased to see the recent sprouts of positive growth. This growth is a direct result of the excellent sales and marketing efforts in our overseas markets through campaigns like our “Sweet Summer Savings” promotion, as well as maintaining strong partnerships with our airline, cruise and tourism partners.”Promotional Activities in MarketBTMI continues to tow a line of strong representation in the United States market, sponsoring this year’s “Citi Open” which was held in Washington, D.C. This resulted in Italian teenager and competition winner, Jannik Sinner, winning a five-day/four-night vacation to Barbados.Taking place from July 31 – August 8, 2021, “Citi Open” was the fifth biggest event in US professional tennis, and featured some of the best tennis players. Known to align with world-class partners, the event also attracts VIPs and celebrities, along with over 5,600 hours of global broadcast in 177 markets.Not far away in New York City, all eyes were on Barbados for “Fox and Friends with Chef Javon Cummins” as the flavours of Barbados filled the Fox Square. Chef Javon Cummins, joined the hosts of Fox and Friends for their wedding taste testing segment. This time through culinary, activities like this, which displays all that Barbados has to offer, have proven why visitors continue to choose Barbados as their destination of choice.Barbados was also on show in Greenwich, Connecticut, where the “2021 Greenwich Polo Season” provided a major boost for the island’s tourism product. The interim CEO of BTMI said that “it was the perfect partnership for Barbados as Greenwich, Connecticut is ideally located within close proximity to New York. It is easily accessible to residents who utilizes JFK as the preferred airport of choice for both commercial and private jet travel. This partnership provided us with an opportunity to engage and reposition Barbados as a viable post-COVID option for affluent travellers with above average disposable income as we defend existing airlift from JFK, while trying to create the environment for incremental capacity as circumstances permit.”Patrons were also treated to the culinary delights of Barbadian Chefs such as Chef Creig Greenidge, Chef Trevon Stoute and Chef Javon Cummins.Promotional Activities in BarbadosIn July, BTMI teamed up with Sandals Resort as they brought fifteen United States radio stations from eleven cities to Barbados to give listeners a chance at winning a four-day/three-night vacation to Sandals Resort in Barbados. The radio stations broadcasted live from Sandals Royal Barbados and included tourism officials led by Sen. the Hon. Lisa Cummins, Minister of Tourism and International Transport. The promotion, which was also supported by American Airlines, reached over 4,000,000+ listeners.Additionally, Prime Minister of Barbados, the Hon. Mia Mottley, was the highlight of the British Broadcasting Corporation’s (BBC) filming with award-winning journalist and presenter, Zeinab Badawi. Ms. Badawi and crew visited Barbados to film two episodes of Global Questions with Prime Minister Mottley and the Hon. Kirk Humphrey, Minister of Maritime Affairs and the Blue Economy. Key topics facing the island and the region were tackled; as well as one episode of “Hard Talk” with Sir Hilary Beckles. The episodes aired this month to their entire BBC World viewership.On the heels of “Global Questions”, British broadcaster ITV followed suit, selecting Barbados as their location to film a segment for their popular daytime talk show, “The Lorraine Show”. Presenter for the segment was award-winning author Candice Brathwaite, who came to the island to learn more about her Barbadian ancestry. Born and raised in Brixton, London, she was primarily raised by her Bajan grandparents who came to the UK as part of the Windrush Generation.Welcome StampAlso contributing to the increasing arrival numbers, was the “Welcome Stamp” programme. It was not surprising to see that the majority of uptake came from the destination’s primary source markets of the U.S., U.K., Canada and Ireland.With one year of success already under its belt, the “Welcome Stamp” programme was recently renewed for another year, presenting openings for more digital nomads and other professionals to live and work from Barbados.Mr. Hinds stated that “the programme has proven to be a successful innovation which has positioned Barbados as a leader in the world’s eyes as we adapt our tourism product to complement the changing global climate.” He added that “many global citizens have made Barbados their home; millennials, families and investors alike, and BTMI is therefore looking forward to continuing the promotion of the initiative for another year, allowing those already here to extend their stay, while giving prospective “Welcome Stampers” the chance to experience all that Barbados has to offer.”
26 Sep 21Partner News
Message by Neil Walters, Secretary General (Acting) of the CTO in Observance of World Tourism Day Sept 27, 2021The Caribbean Tourism Organization (CTO), the region’s tourism development agency, joins the global community in ...Read moreMessage by Neil Walters, Secretary General (Acting) of the CTO in Observance of World Tourism Day Sept 27, 2021 - News & announcementsThe Caribbean Tourism Organization (CTO), the region’s tourism development agency, joins the global community in celebrating World Tourism Day 2021 under the theme, Tourism for Inclusive Growth.In observance of the day, the CTO and approximately a dozen regional and international partners are collaborating on a virtual event aimed at highlighting and addressing the challenges we face in forging a sustainable tourism sector and identifying the opportunities to build a more socially inclusive, sustainable and smart sector.It’s a clear sign of the importance we all place on collaboration and inclusion, a key plank of the United Nations (UN) Sustainable Development Goal (SDG) #17, ‘Partnerships for Goals’ which emphasises inclusive partnerships at the global, regional, national and local levels and shared goals placing people and the planet at the centre of development.World Tourism Day is also being celebrated at a time when the region’s tourism sector is beginning to emerge from the prolonged impact of COVID-19. Some of our member countries have reported record stayover arrivals during the months of July and August, while others show their arrival numbers trending in the right direction and even approaching 2019 levels. We still have to be aware of the challenges and potential hurdles as we move to a recovery mindset, but these are encouraging signs that the hard work our member countries have put into adapting to the changing environment of the pandemic, is beginning to pay dividends. Our progress amidst the challenges gives hope to the millions of Caribbean nationals who depend on tourism for a living, either directly or indirectly.In celebrating our incremental successes, this year’s theme is a reminder that, even as arrival numbers rise and tourism revenue increases, we begin to revise our measures of success to include an analysis of the social and economic benefits of the sector. The new tourism approach must ensure that our local communities participate in the renewed tourism economy. Similarly, additional focus must be placed on vulnerable groups, including women, the youth, the disabled and indigenous and marginalized communities, to ensure that they are meaningfully included in the tourism economy.In its latest Caribbean Quarterly bulletin, the Inter-American Development Bank stated that in 2020, nine of the twelve Caribbean countries it reviewed suffered double-digit shock to real gross domestic product from the pandemic and drew a correlation between these results and the Tourism Dependency Index. These nine countries are in the top 20 most tourism-dependent countries globally.As we look towards the future, sustainable tourism used as a development tool, at the forefront of the region’s economic recovery, can help to strengthen other sectors against the effects of future shocks. Sustainable tourism is already recognised as a contributor directly or indirectly to most of the UN sustainable development goals, including gender equality, decent work and economic growth.The CTO has recognised that to achieve these goals, it’s imperative that we forge alliances and partnerships with organisations and institutions that play a meaningful role in contributing to the social and economic development of the region. One such example is our collaboration with the Compete Caribbean Partnership Facility (CCPF) which is funding community-based tourism pilot projects using the cluster approach in rural and indigenous areas in three Caribbean countries.By providing opportunities such as these to vulnerable groups, we enhance the capacity of Caribbean people to play a leading role in their own development. We also demonstrate that in addition to being a primary economic revenue earner for the Caribbean, tourism can be inclusive and by extension promote growth in all of our communities.
30 Aug 21Partner News
What’s New In The Bahamas In SeptemberEscape to the turquoise waters of The Bahamas to explore ultimate island seclusion and marvel ...Read moreWhat’s New In The Bahamas In September - News & announcementsEscape to the turquoise waters of The Bahamas to explore ultimate island seclusion and marvel at the natural wonders beneath the surface. With new adventure-seeking excursions, renovated amenities and hot deals, travellers looking to book their next vacation are in for an unforgettable experience.NEWSUNEXSO Announces New Glass Bottom Boating Experience to Shark Junction – The most adventurous and thrill-seeking travellers can now enjoy the newest boat excursion from Port Lucaya, the Glass Bottom Boat to Shark Junction Tour, with three lively stops including the world famous “Shark Junction,” home to dozens of Caribbean Reef Sharks, nurse sharks and large stingrays.Tiger Woods Returns to Albany for the 2021 Hero World Challenge – World-renowned golfer and luxury resort co-owner, Tiger Woods, prepares to host the 2021 Hero World Challenge at Albany, The Bahamas beginning Monday, November 29 – December 5, 2021, to support youth education across the globe.State-of-the-Art Superyacht Friendly Marina Opens in Walker’s Cay, Northern Abacos – Owners Carl and Gigi Allen welcome back fishermen to the boating capital of The Bahamas with the reopening of Walker’s Cay. The newly enlarged marina can accommodate superyachts and plans to add additional amenities including a pool, spa and bungalows.Tropic Ocean Airways Launches Airlift Services from Great Harbour Cay – Beginning September 2, Tropic Ocean Airways adds scheduled flight options to Great Harbour Cay in the Berry Islands. Floridians can now book stress-free services from Fort Lauderdale to Nassau, Bimini and The Berry Islands.The Bahamas Nominated for “Caribbean’s Best Casino Destination 2021” – The Islands of The Bahamas have been nominated for the World Casino Awards. Travellers can cast their votes for free online now through October 15, 2021.PROMOTIONS AND OFFERSFor a complete listing of deals and packages for The Bahamas, visit www.bahamas.com/deals-packages.Grab a Drink and Stay Awhile at Margaritaville Beach Resort – When staying 14 days or longer at Margaritaville Beach Resort, guests receive special pricing up to 40% off regular rates. Travel window is now through December 31, 2021.$150 Fee Credit for Out Island Vacationers – Private pilots receive a $150 fee credit for a pre-booked two-night hotel stay at any participating Bahama Out Islands Promotion Board member property before October 31, 2021.ABOUT THE BAHAMAS With over 700 islands and cays and 16 unique island destinations, The Bahamas lies just 50 miles off the coast of Florida, offering an easy flyaway escape that transports travellers away from their everyday. The Islands of The Bahamas have world-class fishing, diving, boating, birding, and nature-based activities, thousands of miles of the earth’s most spectacular water and pristine beaches waiting for families, couples and adventurers. Explore all the islands have to offer at www.bahamas.com or on Facebook, YouTube or Instagram to see why It’s Better in The Bahamas.