
From world-class wine to glistening beaches – we’ve lost count of the number of reasons to visit Australia. But, just for the record books, here are a few of our favourites.
Our beaches are divine
When you think of Australia (besides kangaroos and koalas) you probably think of sunny beaches and rolling waves – and you’d be right! If you visited one beach a day, it would take you 27 years to see them all. Our sandy stretches are home to world-class surfing, unique marine life, striking ocean pools and unbeatable beach culture. So, it’s no wonder Australian beaches regularly rank among the best in the world. Surf, swim, snorkel, sun-worship – there
We’ve got some really big things
How many times can we say Australia has the world’s biggest, oldest or greatest something? A fair few, it turns out.
From the only living organism visible from outer space (the Great Barrier Reef) to the planet’s biggest rock (no, not Uluru – it’s actually Mount Augustus!), many Aussie attractions defy imagination. We’re the world’s biggest island with the world’s oldest rainforest, the world’s whitest sand and the world’s oldest civilization.
The wildlife is weird and wonderful
Did you know that 80 per cent of Australia’s wildlife is so unique it can’t be found anywhere else in the world?
Our exotic animals will make you gasp, laugh and scratch your head, sometimes all at the same time. You’ll be familiar with some – kangaroos, koalas and wombats – others you might not expect. Like harmless whale sharks (swim with them in Ningaloo Reef); the smiling quokka (get a selfie with one on Rottnest Island); the shy platypus (hiding in south-east Australia’s rivers); and one of the planet’s largest birds, the emu.
Sure, you can visit a zoo or watch a wildlife documentary, but there’s nothing like getting up close to Australia’s magnificent creatures in their natural habitat.
The road trips are sublime
When the journey matters as much as the destination, there’s no better way to explore Australia than with a road trip.
Given time, you can enjoy one of Australia’s iconic road trips, such as the iconic Nullarbor Plain crossing – an epic one- or two-week drive traversing the Great Australian Bight, featuring some of the country’s most amazing coastlines and landscapes. More modest road trips include a journey along the Great Southern Touring Route, a family road trip around Kakadu, or the Queensland Great Sunshine Way.
Imagine it now: windows down, sun on your neck and wind in your hair as you cruise along Australia’s incredible coastline. Sounds pretty good, right?
We’re an adventure-seeker’s paradise
Australia’s adventure options cater to every style of explorer, span every corner of the country and cover all domains – the definition of adventure is up to you!
Ocean adventurers can meet the Great Barrier Reef’s Great Eight and come face to face with whales, turtles and over 50 species of shark. Lovers of the skies can enjoy the best scenic flights over Australia, including dramatic air safaris, pub crawls by helicopter and waterway exploration by seaplane. If it’s thrills you seek, you can get your fix with an adrenaline rush. Descend 140 metres (459 feet) down the world’s highest commercial abseil or swim with great white sharks!
Get closer to our ancient culture
Australia’s Aboriginal and Torres Strait Islander communities have the oldest continuous culture in the world, having called this land home for over 60,000 years. There is so much about this country that is spiritual and sacred to Indigenous Australians.
From traditional rock art and dot paintings to didgeridoos and Creation stories, there are hundreds of reasons to include Aboriginal experiences in your trip. The cultures and communities differ in each region, so you can learn a little more about our ancient origins everywhere you go.
Don’t just take our word for it – researchers regularly rank Australia as one of the world’s best places to live and visit (read: laid-back, relaxed, fun). The 2,800 annual hours of sunshine, magnificent native scenery and delicious local gastronomy all contribute to making Australia a land like no other.
It’s easy to smile when Australia is your backyard, and we’d love to share it with you. So, what are you waiting for? Come and see for yourself why Australia is the best place to visit.
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07 May 23
NEWS
Melbourne next host of Australian Tourism ExchangeMelbourne will take over next year as host of the Australian Tourism Exchange (ATE) 2024. ...Read moreMelbourne next host of Australian Tourism Exchange - News & announcementsMelbourne will take over next year as host of the Australian Tourism Exchange (ATE) 2024. The city hosts the event from May 19 - 23, 2024 at the Melbourne Convention and Exhibition Centre in association with Visit Victoria. The host city was announced by Tourism Australia MD, Phillipa Harrison at ATE23 on Australia’s Gold Coast. It will be the ninth time Melbourne has hosted it but the first in almost a decade. It is Australia’s premier travel trade event expected to attract more than 2,000 delegates from dozens of countries. It welcomes foreign tourism wholesalers and retailers to connect with local tourism suppliers for four days of appointments and networking. -
09 Mar 23
NEWS
G’day Australia mega Fam coming to Tropical North QueenslandTourism Australia’s international mega agent Fam trip will be held in Cairns in October 2023. ...Read moreG’day Australia mega Fam coming to Tropical North Queensland - News & announcementsTourism Australia’s international mega agent Fam trip will be held in Cairns in October 2023. In October 2023, it brings together 300 travel agents to experience Australia and network with industry peers. G’day Australia invites qualified Aussie Specialists . These agents who have completed Tourism Australia’s online agent training program, will have the opportunity to meet with Australian sellers in Cairns. Tourism Australia MD, Phillipa Harrison, said G’day Australia is an important event for Aussie Specialist agents. “The event will provide a great opportunity to highlight what’s on offer in Tropical North Queensland.” The G'day Australia agent Fam trip provides a platform for around 100 Australian sellers. Agents hail from North America, UK/Europe, Asia and New Zealand. Agents will also have the chance to participate in a pre or post-event Fam program. G’day Australia will take place in the same format to the previous Corroboree events held annually before the global pandemic. -
11 Jan 23
NEWS
Tourism Australia campaign ‘Come and Say G’day’ takes offTourism Australia and Qantas have teamed up to lure Brits down under. It is part ...Read moreTourism Australia campaign ‘Come and Say G’day’ takes off - News & announcementsTourism Australia and Qantas have teamed up to lure Brits down under. It is part of the recently launched Come and Say G’day campaign. The multi-market partnership has started in the UK. It includes a series of new ads, social assets and online videos. The ad sees Tourism Australia brand ambassador Ruby the kangaroo brought to life with CGI animation. It encourages international visitors to discover regions as well as major cities. “Qantas is proud to be airline partner for the campaign,” said Qantas CMO Petra Perry. “The campaign is building awareness that international tourists can easily travel directly to Australia.” Tourism Australia will work with Qantas in 10 international markets, including the US, Japan, Korea, NZ and Indonesia. G’day is now available to view on Qantas aircraft via inflight entertainment globally. -
26 Dec 22
NEWS
Call to raise Australia working holiday visa age limitTourism and Transport Forum Australia wants a major change to the working holiday visa. The ...Read moreCall to raise Australia working holiday visa age limit - News & announcementsTourism and Transport Forum Australia wants a major change to the working holiday visa. The peak tourism body said the age eligibility should rise to 50. The federal government is exploring various ways to address chronic worker shortages across Australia. The visa is currently eligible for people up to 35 years old. The working holiday visa provides affordable labour especially in rural areas where there are major worker shortages. It is popular with backpackers. Since reopening, 120,000 visas were approved this year. -
08 Nov 22
TRAINING | COMPETITION
Win a chance to visit Australia in Spring 2023 – complete your training now!'Come and Say G'day' Register here for your chance to visit Australia! Australia's ...Read moreWin a chance to visit Australia in Spring 2023 – complete your training now! - News & announcements'Come and Say G'day' Register here for your chance to visit Australia!
Australia's borders are now OPEN to ALL travelers! From the stunning world-class natural beauty of the landscapes and wildlife to vibrant modern cities and the deliciously diverse culinary delights that only Australia has to offer. Let’s not forget our warm and friendly people, who are excited to welcome back the world for their next vacation. ‘Come and Say G’day’ is an invitation to spend time with us, get to know us, eat with us, drink with us, tell stories, share adventures with us, and above all – embrace the experience that is Australia with us! Become an Aussie Specialist today so you can inspire your clients to ‘Come and Say G’day’ Down Under. Plus, you’ll be in the running to win:- 1 spot on a Spring 2023 fam trip to Australia
- Register at www.aussiespecialist.com
- Complete the ‘Introduction to Australia’ curriculum (max. 90mins)
- Complete the ‘Come and Say G’day’ training course (max. 60mins)
- Watch the short film ‘G’day’ (max. 9mins)
- Complete the ‘Come and Say G’day’ quiz (max. 10mins)
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19 Oct 22
NEWS
Tourism Australia global campaign launchesTourism Australia’s new global campaign, Come and Say G'day, is set to go live Reminding travellers ...Read moreTourism Australia global campaign launches - News & announcementsTourism Australia’s new global campaign, Come and Say G'day, is set to go live Reminding travellers why ‘There's Nothing Like Australia’ it launches in key international tourism markets around the world from 20 October 2022. The multichannel Come and Say G'day campaign includes new broadcast ads (in 60, 30 and 15 second versions), print and high impact Out of Home advertising placements, as well as social, digital, and content marketing. The campaign activity will be enhanced with partnerships with airlines, state tourism organisations, and distribution partners globally. Brand Ambassador, Ruby the CGI animated souvenir kangaroo, has been appearing on billboards around the world in the past week. "Come and Say G'day is unashamedly Australian through the use of a globally recognisable icon in Ruby the kangaroo who goes on an adventure across the country," Tourism Australia Managing Director, Phillipa Harrison said. Ruby is voiced by Australian actress Rose Byrne. A short film, G'day, will premiere at launch events across the world. Alongside a launch event in London, media and viewing events will occur in Tokyo, Singapore, Mumbai, Frankfurt, Berlin, Paris and New York. Come and Say G'day is Tourism Australia's first global campaign since 2016. -
01 Sep 22
NEWS
Australia dropping masks on domestic flightsAustralia is lifting the mask mandate for domestic flights as of September 9. Face masks ...Read moreAustralia dropping masks on domestic flights - News & announcementsAustralia is lifting the mask mandate for domestic flights as of September 9. Face masks have been mandatory on domestic flights since August 2021, although they had been optional in Australian airports since June this year. Qantas had already lifted mask requirements for international outbound flights to destinations where required they were not required. Currently, all international inbound passengers must still wear a mask. Additionally, Australia is cutting the isolation period from seven to five days -
17 Jul 22
NEWS
Australia, NZ specialist expands to the UKBespoke holiday specialist to Australia and New Zealand, TravelEssences has entered to the UK market. ...Read moreAustralia, NZ specialist expands to the UK - News & announcementsBespoke holiday specialist to Australia and New Zealand, TravelEssences has entered to the UK market. Founded by Kiwi Andrew Morten in 2006, the company has a head office located in Zeist, the Netherlands and branches across Germany. TravelEssence says it takes a personal approach with their clients and suppliers and works directly with over 2,000 small-scale accommodations, allowing clients to stay with Australian or New Zealand hosts. Each holiday is unique and custom-made. “As a New Zealander, I want travellers to be able to experience Down Under the same way as the locals do.” Morten said. TravelEssence focuses on trips away from the main tourist areas. “Locals know exactly what places make their country special and unique, and that is the experience they want to share with their guests,” Morten added. -
03 Jul 22
NEWS
Australia ditching Covid vaccine requirementAustralia will this week remove final Covd-19 border restrictions. Health Minister Mark Butler said proof ...Read moreAustralia ditching Covid vaccine requirement - News & announcementsAustralia will this week remove final Covd-19 border restrictions. Health Minister Mark Butler said proof of vaccine will no longer be required for international travellers from July 6. “The Chief Medical Officer has advised it is no longer necessary for travellers to declare their vaccine status,” Butler said. “Unvaccinated Australians, as well as certain groups of visa holders, have been able to travel to Australia for some time. “We will continue to act on the medical advice as needed.” Inbound travellers are still be required to wear masks on Australia-bound flights and follow any state rules requiring masks on domestic flights. The requirement for all travellers to complete a passenger declaration form will also end. “Removing these requirements will not only reduce delays in our airports but will encourage more visitors and skilled workers,” Home Affairs Minister Clare O’Neil said. -
02 May 22
NEWS
Qantas targets 2025 for non-stop Sydney – London flightsQantas confirmed it has placed an order for Airbus A350-1000 jets, opening up non-stop flights ...Read moreQantas targets 2025 for non-stop Sydney – London flights - News & announcementsQantas confirmed it has placed an order for Airbus A350-1000 jets, opening up non-stop flights from Sydney to London and New York. The airline announced it plans operating non-stop flights from Sydney to London and New York in 2025. The first Sydney-London flights are slated to start in late 2025 taking nearly 20 hours It would the world's longest scheduled passenger flights. "The A350 and 'Project Sunrise' will make any city just one flight away from Australia," said Qantas chief Alan Joyce in a statement. "It's the last frontier and the final fix for the tyranny of distance." 'Project Sunrise' has been a key focus for Qantas for about five years but was put on the backburner due to the pandemic. In 2018 it began offering direct 17-hour direct flights between London and Perth in Western Australia, and in 2019 it conducted a series of test flights from the east coast to the UK and New York. The new fleet of 12 planes will begin arriving in 2025, with the order to be completed by 2028. Each plane will be able to carry 238 passengers and seats will be roomier than usual, Qantas says. Travellers will also be able to access a "wellbeing zone" in the centre of the plane - with a self-service snack bar and space for stretching and movement - to combat the effects of spending 20 hours in the air. -
01 May 22
NEWS
Qantas’ Sydney-London flights closer with Airbus dealQantas ’project sunrise plan is edging a step closer to reality. It is set to ...Read moreQantas’ Sydney-London flights closer with Airbus deal - News & announcementsQantas ’project sunrise plan is edging a step closer to reality. It is set to announce a milestone order for Airbus A350-1000 jets. With the A350 jets, Qantas would have the planes needed for non-stop Sydney-London flights. The planes would allow non-stop near-20 hour flights on the flagship kangaroo route, possibly by 2025. It has been a key focus for Qantas but was put on the backburner due to the pandemic. The current one-stop route takes nearly 24 hours, although the shorter route from Perth, in Western Australia is non-stop. Qantas said it would be making a major announcement on Monday. The West Australian newspaper reported the multibillion-dollar Qantas order would include 12 A350s, as well as A321XLRs and A220s. Qantas called non-stop Sydney-London flights the ‘final frontier’ in global aviation. -
There is nothing like Australia - News & announcements
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Happy first day of #winter Down Under! ☃️❄️ #shorts
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Turns out the #TangaloomaWrecks are just as spectacular from above as they are from below 💙 #shorts
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Ngurrangga Tours | Discover Aboriginal Experiences | Tourism Australia
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Mandingalbay Ancient Indigenous Tours | Discover Aboriginal Experiences | Tourism Australia
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地元っ子がオススメする「3つのシドニー」 | オーストラリア政府観光局
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Explore Northern Kakadu with Kakadu Cultural Tours | It's All Good Down Under | Come and Say G'day
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Explore South Australia with Coast & Co | It's All Good Down Under | Come and Say G'day