United Kingdom
United States
Asia Pacific
Tourism Australia campaign ‘Come and Say G’day’ takes off
Tourism Australia and Qantas have teamed up to lure Brits down under.
It is part of the recently launched Come and Say G’day campaign.
The multi-market partnership has started in the UK.
It includes a series of new ads, social assets and online videos.
The ad sees Tourism Australia brand ambassador Ruby the kangaroo brought to life with CGI animation.
It encourages international visitors to discover regions as well as major cities.
“Qantas is proud to be airline partner for the campaign,” said Qantas CMO Petra Perry.
“The campaign is building awareness that international tourists can easily travel directly to Australia.”
Tourism Australia will work with Qantas in 10 international markets, including the US, Japan, Korea, NZ and Indonesia.
G’day is now available to view on Qantas aircraft via inflight entertainment globally.
Learn more about : Tourism Australia ( Asia Pecific ) Tourism Australia ( United Kingdom )
Ray Monty
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Boy falls to death on cruise ship
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel