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Florida's tourism industry was responsible for welcoming 79.8 million visitors in 2020, a decrease from the record 131.4 million visitors in 2019 attributable to the COVID-19 pandemic. Based on the latest economic impact study, Florida visitors contributed $96.5 billion to Florida's economy and supported over 1.6 million Florida jobs in 2019.   Through this public/private partnership, VISIT FLORIDA serves more than 13,000 tourism industry businesses, including major strategic alliance partnerships with Busch Gardens Tampa, Disney Destinations, Hilton, LEGOLAND Florida Resort, SeaWorld Parks & Resorts Orlando and Universal Orlando Resort.   VISIT FLORIDA facilitates tourism industry participation in domestic and international travel trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour ...Read more
Company Name : Visit Florida
News & announcements
  • 23 Jul 22

    NEWS
    New ways to experience fun on Florida’s Historic Coast
    With more than 455 Years of history, there are innumerable ways to experience the storied ...Read more
  • 27 Jun 22

    Partner News
    Florida’s Culinary Delights Shine with MICHELIN Recognition
      It’s no secret to us that Florida has an incredible and diverse dining scene ...Read more
  • 09 May 22

    NEWS
    Visit Florida reauthorized for another five years
    Florida Gov. Ron DeSantis signed an authorization for Visit Florida, extending its life as the ...Read more
  • 27 Apr 22

    Partner News
    Florida is made for family fun!
      Tourists continue to flock to the Sunshine State to make vacation memories that will ...Read more
  • 01 Apr 22

    NEWS
    Visit Florida increasing marketing partner rates
    State tourism-marketing agency Visit Florida is hiking rates for its tourism-marketing partners. It will be ...Read more
  • 01 Mar 22

    NEWS
    A capital adventure in Tallahassee
    by Graham McKenzie The capital of Florida is somewhere that you shouldn’t bypass if you ...Read more
  • 23 Feb 22

    NEWS
    Florida tourism continues to top pre-pandemic levels
    Recent data showed Florida tourism continues its stellar recovery with 30.8 million tourist visits in ...Read more
  • 09 Feb 22

    NEWS
    Meditate with wolves in Florida’s Paradise Coast
    New outdoor adventures, nature experiences, cultural and culinary events top the list of what's new ...Read more
  • 09 Feb 22

    NEWS
    Florida’s Treasure Coast serves up gold
    by Graham McKenzie If you drive North from Miami on I-95 for just two hours ...Read more
  • 08 Dec 21

    NEWS
    Life is a Beach in Pensacola
    Graham McKenzie visited Floridas Panhandle and found a gem.   In a Nutshell The drive ...Read more
  • 19 Nov 21

    Partner News
    A New Underwater Diving and Fishing Oasis Off the Jacksonville Coast
    A new offshore scuba diving and fishing destination, approximately 28 miles off the Atlantic coast ...Read more
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