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Florida's tourism industry was responsible for welcoming 79.8 million visitors in 2020, a decrease from the record 131.4 million visitors in 2019 attributable to the COVID-19 pandemic. Based on the latest economic impact study, Florida visitors contributed $96.5 billion to Florida's economy and supported over 1.6 million Florida jobs in 2019.   Through this public/private partnership, VISIT FLORIDA serves more than 13,000 tourism industry businesses, including major strategic alliance partnerships with Busch Gardens Tampa, Disney Destinations, Hilton, LEGOLAND Florida Resort, SeaWorld Parks & Resorts Orlando and Universal Orlando Resort.   VISIT FLORIDA facilitates tourism industry participation in domestic and international travel trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour ...Read more
Company Name : Visit Florida
News & announcements
  • 19 Nov 21

    Partner News
    A New Underwater Diving and Fishing Oasis Off the Jacksonville Coast
    A new offshore scuba diving and fishing destination, approximately 28 miles off the Atlantic coast ...Read more
  • 09 Nov 21

    Partner News
    Orlando Unwraps Festive Holiday Cheer with More Than 20 Sparkling Events to Celebrate the Season
    With an incredible lineup of more than 20 holiday celebrations to enjoy festive cheer, it’s ...Read more
  • 12 Oct 21

    Partner News
    Visit Florida Touts Florida’s Leadership In Tourism Recovery
    VISIT FLORIDA highlighted several key performance indicators announced by Governor Ron DeSantis that show Florida ...Read more
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