Florida's tourism industry was responsible for welcoming 79.8 million visitors in 2020, a decrease from the record 131.4 million visitors in 2019 attributable to the COVID-19 pandemic. Based on the latest economic impact study, Florida visitors contributed $96.5 billion to Florida's economy and supported over 1.6 million Florida jobs in 2019. Through this public/private partnership, VISIT FLORIDA serves more than 13,000 tourism industry businesses, including major strategic alliance partnerships with Busch Gardens Tampa, Disney Destinations, Hilton, LEGOLAND Florida Resort, SeaWorld Parks & Resorts Orlando and Universal Orlando Resort. VISIT FLORIDA facilitates tourism industry participation in domestic and international travel trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour ...Read more
Visit Florida - About Us
Florida's tourism industry was responsible for welcoming 79.8 million visitors in 2020, a decrease from the record 131.4 million visitors in 2019 attributable to the COVID-19 pandemic. Based on the latest economic impact study, Florida visitors contributed $96.5 billion to Florida's economy and supported over 1.6 million Florida jobs in 2019. Through this public/private partnership, VISIT FLORIDA serves more than 13,000 tourism industry businesses, including major strategic alliance partnerships with Busch Gardens Tampa, Disney Destinations, Hilton, LEGOLAND Florida Resort, SeaWorld Parks & Resorts Orlando and Universal Orlando Resort. VISIT FLORIDA facilitates tourism industry participation in domestic and international travel trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour operators, meeting and event planners, and is responsible for operating Florida's four Official Welcome Centers. VISIT FLORIDA has 76 positions in Florida and an international team of contracted staff covering Canada, Germany, Latin America and the United Kingdom.
Company Name : Visit Florida
News & announcements
19 Nov 21Partner News
A New Underwater Diving and Fishing Oasis Off the Jacksonville CoastA new offshore scuba diving and fishing destination, approximately 28 miles off the Atlantic coast ...Read moreA New Underwater Diving and Fishing Oasis Off the Jacksonville Coast - News & announcementsA new offshore scuba diving and fishing destination, approximately 28 miles off the Atlantic coast of the Mayport area of Jacksonville, has been created by intentionally sinking two large ships to create an artificial reef. “This unique vessel recycling effort provides an extended, alternate life for the ships while benefiting the ocean environment and creating a recreational attraction,” said Joe Kistel, reef project coordinator and underwater cinematographer at Kistel Media. A retired Navy tugboat is now the Jimmy Dales Reef and a custom sailboat, that was never fully built, is the Greater Jax Kingfish Reef. The ships were sunk in an artificial reef permit zone known as Harm’s Ledge, where the seafloor depth is 90 feet. Given the size of the vessels, divers can reach the highest point of the new reef around 60 feet below the ocean surface. These are the first ships to be scuttled off the Jacksonville shoreline since The Spike was deployed in 2009, and it is now a flourishing ecosystem. Jimmy Dales Reef and the Greater Jax Kingfish Reef were intentionally placed near The Spike in hopes that the vessels will create a similar ecosystem. Countless natural and intentionally created reef sites lie off Jacksonville’s coast, forming an unexplored haven for fishermen and underwater adventurers. Divers can spot a variety of fish, including red snapper, Atlantic spadefish and seabass. Fishermen are most likely to catch snapper, cobia and greater amberjack near the reefs. “We expect these new reefs to be swarming with a variety of marine life in a short period of time. The longer a ship is underwater, the more diverse the ecosystem it helps create becomes,” said Kistel. “It is going to be a great spot for divers to explore and fisherman to patiently wait to reel one in.” The project took over two years to plan and execute. The vessels had to be prepared to an environmentally friendly state by removing plastics, fuel, lubricants, wiring and fiber glass insulation. In addition, the vessels were modified to allow ocean water to fill the ships and enable sinking in a safe and controlled fashion. Camera mounts, for “Sink-Cams,” were also added to capture the climatic sinking moments from aboard the vessels. More information about the numerous reefs off the coast of Jacksonville is available on the Visit Jacksonville website. This project was made possible through the support and efforts of many individuals and local businesses including Mobro Marine, Jacksonville Marine Charities, Greenland Biomass and the North Florida Marine Association. ### About Kistel MediaKistel Media is a visual media content creation and consulting operation specializing in underwater and conservation outreach initiatives.
09 Nov 21Partner News
Orlando Unwraps Festive Holiday Cheer with More Than 20 Sparkling Events to Celebrate the SeasonWith an incredible lineup of more than 20 holiday celebrations to enjoy festive cheer, it’s ...Read moreOrlando Unwraps Festive Holiday Cheer with More Than 20 Sparkling Events to Celebrate the Season - News & announcementsWith an incredible lineup of more than 20 holiday celebrations to enjoy festive cheer, it’s no wonder Orlando is the most booked for the 2021 holiday season. Exciting theme park happenings include the new Disney Very Merriest After Hours at Magic Kingdom Park and fan favorites at Universal Orlando Resort including Grinchmas and Christmas in The Wizarding World of Harry Potter. Beyond the parks, visitors can enjoy a variety of local festivities ranging from artist-decorated Christmas tree displays to unique holiday performances and events in charming historic neighborhoods. Visitors will find even more magic with value-added hotel packages including money-saving add-ons like free theme park admission and complimentary shopping and dining gift cards. “New theme park events, unique local neighborhood experiences and special hotel deals gives visitors the opportunity to celebrate the holiday season throughout November and December,” said Casandra Matej, president and CEO of Visit Orlando. “Visitors can also give their loved ones the ‘gift of travel’ for a future trip to make up for missed vacations over the past few years.”More details about Orlando’s holiday festivities can be found at VisitOrlando.com/holidays. FESTIVE THEME PARK CELEBRATIONS Walt Disney World Resort - Select nights starting Nov. 12
- Disney Very Merriest After Hours at Magic Kingdom Park runs for 24 select nights from 9 p.m. to 1 a.m. The new separately ticketed, after-hours holiday event will bring festive food and beverage offerings, dance parties, nighttime spectaculars and “Mickey’s Once Upon a Christmastime Parade.”
- The Epcot International Festival of the Holidays takes guests on a global holiday celebration with costumed performances, seasonal food throughout 11 World Showcase nations, along with sights, sounds and flavors of the season celebrated by cultures near and far.
- At Disney’s Hollywood Studios, guests can dine with Minnie and friends at Minnie's Holiday Dine at Hollywood & Vine, catch a glimpse of old St. Nick as he cruises in his candy-apple red convertible down Hollywood Boulevard and experience a captivating projection show on the Hollywood Tower Hotel.
- Disney’s Animal Kingdom brings a holiday twist to the magic of nature with festive flotillas featuring Chip n’ Dale, Donald Duck, holiday percussionists and Santa sailing down the Discovery River. As nighttime falls, a holiday edition of the Tree of Life Awakening will begin accompanied by a heartwarming musical score.
- Grinchmas™ at Universal's Islands of Adventure brings holiday charm to Seuss Landing with The Grinchmas™ Who-liday Spectacular, a live retelling of the classic tale starring the Grinch™
- Christmas in The Wizarding World of Harry Potter™ features festive decor in both Hogsmeade at Islands of Adventure and Diagon Alley at Universal Studios Florida. Guests can cap off their evening in The Wizarding World of Harry Potter – Hogsmeade to enjoy “The Magic of Christmas at Hogwarts Castle” – a spectacular transformation of Hogwarts castle with a stunning projection.
- Universal’s Holiday Experience featuring Macy’s Balloons offers guests a walk-through experience of larger-than-life Macy’s balloons and colorful Christmas floats, including characters from Shrek, Madagascar and Despicable Me, along with Santa.
- During SeaWorld’s Christmas Celebration, over 3 million sparkling lights will shine throughout the park. Festivities include live performances, seasonal food and meet-and-greets with Santa Claus and Rudolph the Red-Nose Reindeer. New for 2021: the littlest guests can sing and dance with their favorite Sesame Street characters during Elmo’s Christmas Wish Show and Holiday Reflections: Fireworks and Fountains Finale features soaring fountains, dazzling lights and fireworks.
- Holidays at LEGOLAND® will feature a giant LEGO Christmas tree, seasonal shows, holiday characters, special treats, LEGO® activities, twinkling lights and more.
- ICON Park transforms into a magical winter wonderland becoming home to The Santa Workshop Experience from Nov. 5 – Dec. 24. For kids a ride on the Pearl Express Train includes meeting a jolly old elf. Every child who participates will receive a free ticket to ride The Wheel, ICON Park’s signature attraction (adult guests receive 50% off). To kick off the celebration, ICON Park will host its first tree-lighting ceremony on Dec. 1 with a 40-foot-tall Christmas tree visible from International Drive.
- The Night of a Million Lights at Give Kids the World Village holiday spectacular, taking place Nov. 12 - Jan. 2, immerses guests in a sparkling wonderland of millions of lights including a sparkling tree trail; larger-than-life holiday displays; photo opportunities at one-of-a-kind step-in frames and backdrops; and a guided storytelling tour of 100 magnificently lit villas from the comfort of a tram.
- The Dazzling Nights outdoor holiday event at Harry P. Leu Gardens, running Nov. 19 –Jan. 9, features a three-quarter-mile interactive holiday experience with epic lighting installations, themed photo moments, live entertainment and more.
- Crayola Experience’s Colorful Christmas, taking place Nov. 20 - Jan. 3, includes meeting animatronic Christmas characters and listening to them tell stories to solve their riddles; diving into a life-sized snow globe, complete with falling snow; and crafting unique gifts throughout the attraction.
- The 35th annual Festival of Trees transforms the Orlando Museum of Art into a glittering wonderland, filled with sparkling trees, gingerbread houses, vignettes and stunning decor for visitors of all ages. The festival – taking place Nov. 13-21 – will also host daily musical performances and fun family entertainment.
- The Dr. Phillips Center for the Performing Arts will host holiday-themed performances during its FrontYard Festival, an outdoor, socially distanced opportunity to appreciate the arts while enjoying food and drinks delivered from on-site restaurants. This year’s special holiday performances include Big Bad Voodoo Daddy's Wild & Swingin' Holiday Party and the Big Band Holidays tradition by Jazz at Lincoln Center Orchestra with Wynton Marsalis.
- Throughout the entire month of December, downtown Orlando is offering free holiday events as part of Downtown for the Holidays. Visitors can watch The Nutcracker by the Russian Ballet of Orlando; stroll around Eola Wonderland to see the dazzling holiday décor and lights - including the Eola Wonderland Christmas Tree; or grab a blanket and enjoy a holiday movie on the Lake Eola lawn.
- The Winter Park Playhouse will show Christmas My Way - A Sinatra Holiday Bash, a swingin’ musical featuring classic tunes by Frank Sinatra, including 'Fly Me to the Moon,' 'and 'I'll Be Home for Christmas' running Nov. 12-21 and Dec. 1-18.
- The signature turn-of-the-century Tiffany glass windows at The Charles Hosmer Morse Museum of American Art serve as a beautiful backdrop as the Bach Festival Choir and Brass Ensemble fills the air with Christmas carols for the 43rd Annual Christmas in the Park on Dec. 2.
- Winter on the Avenue, a lively holiday street party taking place Dec. 3, features family friendly activities, strolling carolers and the annual Holiday Tree Lighting Ceremony.
- Now in its 69th year, Winter Park’s Ye Old Hometown Christmas Parade is the longest-running parade in Central Florida, taking place Dec. 4 at 9 a.m.
- SeaWorld Orlando’s Christmas Celebration Package includes the choice of hotel accommodations at one of 13 select area hotels (plus one free night), unlimited visits to SeaWorld Orlando for the entire length of visit, reserved seating at all of SeaWorld’s Signature and Christmas Shows, a $25 merchandise gift card to use inside the park and free SeaWorld theme park parking.
- Rosen Shingle Creek Orlando’s Christmas Stay Package, valid for stays Dec. 18-27, includes a daily buffet breakfast for two; 25% discount at the spa, golf course and select restaurants; 50% discount on self-parking; complimentary Wi-Fi and free scheduled shuttle service to Universal Orlando Resort, SeaWorld Orlando and Aquatica.
- The Alfond Inn’s Holiday Escape Package, starting at $299 per night, includes a two-night hotel stay, special boutique offers from Park Avenue shopping merchants, chauffeured transportation to and from The Mall at Millenia and a $100 gift card to dine at The Capital Grille.
- Margaritaville Resort Orlando’s Holidays in Flip-Flops package includes a $75 resort credit, valid on 3-night+ stays when booked by Dec. 31 for stays Nov. 26, 2021 through Jan. 3, 2022, using code FLIPFLOP.
12 Oct 21Partner News
Visit Florida Touts Florida’s Leadership In Tourism RecoveryVISIT FLORIDA highlighted several key performance indicators announced by Governor Ron DeSantis that show Florida ...Read moreVisit Florida Touts Florida’s Leadership In Tourism Recovery - News & announcementsVISIT FLORIDA highlighted several key performance indicators announced by Governor Ron DeSantis that show Florida tourism continues to dominate the recovery of the U.S. travel sector:
- Florida’s hotel room revenue increased 11 percent in August when compared to 2019, while the rest of the U.S. saw a decline of 5 percent over the same period.
- Florida vacation rental bookings in September were over 80 percent higher than 2019, and forward-looking indicators for the Fall are currently trending at over 40 percent higher compared to 2019.
- Nationally, domestic air capacity is down more than 18 percent for the calendar year, while in Florida it’s up by 2 percent, and trending at 9 percent higher through November.
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