About us
Florida's tourism industry was responsible for welcoming 79.8 million visitors in 2020, a decrease from the record 131.4 million visitors in 2019 attributable to the COVID-19 pandemic. Based on the latest economic impact study, Florida visitors contributed $96.5 billion to Florida's economy and supported over 1.6 million Florida jobs in 2019.   Through this public/private partnership, VISIT FLORIDA serves more than 13,000 tourism industry businesses, including major strategic alliance partnerships with Busch Gardens Tampa, Disney Destinations, Hilton, LEGOLAND Florida Resort, SeaWorld Parks & Resorts Orlando and Universal Orlando Resort.   VISIT FLORIDA facilitates tourism industry participation in domestic and international travel trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour ...Read more
Company Name : Visit Florida
News & announcements
  • 16 Feb 23

    Florida tourism hits a new visitation record
    Florida tourism notched another new record for visitation. VISIT FLORIDA estimates a record 137.6 million ...Read more
  • 05 Feb 23

    Graham McKenzie talks to Visit Florida’s CEO Dana Young at #huddle23
      Graham McKenzie talks to Visit Florida's CEO Dana Young at #huddle23 about the impressive ...Read more
  • 05 Feb 23

    At #huddle23 in West Palm Beach, we speak to Lauren Pace of Visit Florida
      At #huddle23 in West Palm Beach, we speak to Lauren Pace of Visit Florida ...Read more
  • 31 Jan 23

    Partner News
    15 Free Fun Things to Do in Florida Now
      It’s no secret that Florida is a firm favourite amongst British and Irish holiday ...Read more
  • 12 Jan 23

    Partner News
    The Sun is Shining in Florida – Discover What’s New
      After a two-year travelling hiatus, tourists are ready to explore far and wide and ...Read more
  • 27 Oct 22

    Florida Huddle registration opens
    VISIT FLORIDA has opened registration for next year’s Florida Huddle, the official travel trade show ...Read more
  • 09 Sep 22

    Partner News
    Daytona – It’s not just Motors
      The formation of Nascar in the USA will forever be associated with Daytona, Florida. ...Read more
  • 23 Jul 22

    New ways to experience fun on Florida’s Historic Coast
    With more than 455 Years of history, there are innumerable ways to experience the storied ...Read more
  • 27 Jun 22

    Partner News
    Florida’s Culinary Delights Shine with MICHELIN Recognition
      It’s no secret to us that Florida has an incredible and diverse dining scene ...Read more
  • 09 May 22

    Visit Florida reauthorized for another five years
    Florida Gov. Ron DeSantis signed an authorization for Visit Florida, extending its life as the ...Read more
  • 27 Apr 22

    Partner News
    Florida is made for family fun!
      Tourists continue to flock to the Sunshine State to make vacation memories that will ...Read more
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