Celestyal has inked an agreement with the Ras Al Khaimah Tourism Development Authority. The multi-year partnership, agreed at Arabian Travel Market in Dubai, will promote Ras Al Khaimah as a key destination among Celestyal’s guests. The agreement will offer immersive shore experiences in Ras Al Khaimah, beginning in December this year. Following a successful inaugural season in the Arabian Gulf, where bookings exceeded targets by 35%, Celestyal will return to the region with two ships in December this year. It will feature weekly calls to Ras Al Khaimah on Celestyal Discovery across the winter season, for the next three years. The recently refurbished 1,360-guest Celestyal Discovery will homeport in Abu Dhabi from December 12, 2025, sailing the three-, four- and seven-night ‘Iconic Arabia’ cruises. The four-night itineraries will sail roundtrip from Abu Dhabi, calling at Doha, Ras Al Khaimah and Khasab in Oman. The seven-night sailings add calls to Dubai and Sir Bani Yas Island to the itinerary. Lee Haslett, chief commercial officer at Celestyal, said: “We’re proud to build strong partnerships in the region, and are thrilled to enhance our shore excursion programme with the Ras Al Khaimah Tourism Development Authority.” “Together, we’ll offer our guests even more immersive and culturally rich experiences.” “Ras Al Khaimah is a truly unique destination, and we’re excited to showcase it to our guests – many of whom choose Celestyal specifically for our in-depth exploration.”

  With the highly anticipated Ras Al Khaimah Championship just less than a week away, Al Hamra Golf Club is set for a week of electrifying sporting action while the fun-filled activities in the Championship Village are set to keep the whole family entertained when the third edition of the tournament gets underway from January 25-28.   This year’s field includes some of the greatest names to play the game in the form of three-time Major Champion Padraig Harrington and 2018 Ryder Cup-winning Captain Thomas Bjørn, who have each won 15 DP World Tour titles over careers spanning three decades.   The duo will come up against a host of rising stars on the DP World Tour, with the likes of Yannik Paul, Jordan Smith, Alex Fitzpatrick, Tom McKibbin and Rasmus Højgaard, whose twin brother, Nicolai, won the inaugural edition in 2022, all bidding to etch their name onto the trophy.   “I like playing Al Hamra Golf Club, I’ve got some good memories from there,” said Højgaard, who finished in a share of sixth last season. “Nicolai’s name is already on the trophy and I kind of want to add my name to it too. That would be a pretty cool thing, to be able to share a trophy together!”   Other confirmed stars include former Hero Dubai Desert Classic champions Stephen Gallacher and Rafa Cabrera Bello, 2014 Abu Dhabi Championship winner Pablo Larrazábal, all 20 Challenge Tour graduates and Japanese ace Keita Nakajima, who spent a record 87 weeks as No.1 in the World Amateur Golf Ranking and won the 2021 Asia-Pacific Amateur Championship ​at Dubai Creek Resort before turning professional.   "We are thrilled to host the Ras Al Khaimah Championship once again,” said Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority.   “This tournament not only highlights the exceptional talent in the world of golf but also underscores our commitment to promoting sports tourism. We're excited to offer players, visitors and residents an unforgettable experience, further cementing Ras Al Khaimah's reputation as a hub for major international sporting events."   Christopher Hewett, Senior Vice President of Hospitality at Al Hamra, added: "The as Al Khaimah Championship continues to stand out on the UAE's annual sports calendar. We are thrilled to welcome golf enthusiasts to Al Hamra Golf Club for an exciting competition and its accompanying festivities. Hosting such a prestigious global event not only showcases the accessibility of the sport but also underscores Al Hamra's legacy of providing unparalleled experiences in the Northern Emirates. We look forward to supporting spectators and visitors throughout the week-longoccasion, confident that the club will uphold its world-class reputation.”   Before the action gets underway on January 25, tournament week will officially begin on January 22 when ten of the world’s leading golfers with a disability take on the Peter Harradine-designed track for the inaugural G4D (Golf for the Disabled) Tour @ Ras Al Khaimah Championship.   The event will be the G4D Tour’s first ever Net competition and will welcome an entire new field of players, with Kevin Delaney, Robin Rambo Singh, Philipp Ritzinger, Riccardo Bianciardi, Kevin Cassidy, Angelo Colussi, Iglin Grobbelaar, Kenji Motoki, Luisa Ceola and Michelle Lau set for their first starts.   Lau, who will be the first player to compete with autism spectrum disorder, is looking forward to her maiden outing and has praised the Tour for ensuring that female golfers with a disability are guaranteed two spot at each event across the season.   “I’m not saying I’m a role model in anyway, but if I can give someone else hope who is like me by either being autistic or is a female golfer but is a little bit worried about playing in a male dominated sport, that can only be a good thing,” said Lau.   “The innovation and the thinking that has gone into the format of the revamped G4D Tour has to be commended.”   Away from the thrilling action on the course, the tournament’s Championship Village boasts several kids activities, including singing princesses, a long putt challenge, face painting and balloon artist, while a plethora of delicious F&B from the UAE’s favourite food trucks will keep families well fed.   What’s more, following the conclusion of play each day, fans will be treated to live music by some of the best artists in the UAE, with Andy Hurley, The Joe Show, Junior Brown and Greg Pearson, who has supported the likes of George Ezra and Bastille, all set to perform on the clubhouse terrace after each round.   Fans can enjoy free general admission to the Ras Al Khaimah Championship and can register for tickets here. Spectators can also upgrade their experience with tickets available for the Championship Chalet, which overlooks the 18th green, from AED 900 or Clubhouse Terrace, from AED 160.   Those that are looking to make a night of it can take advantage of the recently launched Golf Getaway package, which includes a one-night stay at the Waldorf Astoria, Al Hamra Residence or Al Hamra Village in Ras Al Khaimah and a ticket to watch the golfing action in style from the luxurious surrounds of the Championship Chalet.   Prices start from just AED 1,095 per person and can be purchased by contacting the sales team on ​ [email protected]. Price based on a standard room with double occupancy on Thursday 25th January.

  Representing an 8% increase versus 2022 and a significant 24% hike in international arrivals, Ras Al Khaimah’s performance is underpinned by several milestones, from becoming the first destination in the Middle East to achieve EarthCheck’s Silver Certification to boosting air connectivity and staging headline-grabbing events.   Ras Al Khaimah Tourism Development Authority (RAKTDA) reports its best year for tourism ever, welcoming a record 1.22 million overnight arrivals to the nature Emirate in 2023, up 8% on 2022 numbers and bolstered by a significant 24% year-on-year pick-up in international visitors.   The robust performance is underscored by RAKTDA’s strategic growth plans. From investment in tourism infrastructure, targeted initiatives to drive more visitors to the emirate, to developing an ecosystem rooted in sustainability, Ras Al Khaimah continues to reinforce its position as a destination of the future. Its key 2023 achievements include:  

• A 24% increase in international visitors, supported by over 2,200 international activities from roadshows, trade fairs to media events across 30 countries.
• Cemented status as a business and social events hub with a 23% growth in MICE revenue and 103% increase in revenue from weddings.
• Silver Certification under EarthCheck’s world-leading Sustainable Destinations programme – the only destination in the Middle East to receive this level of certification alongside more than 20 tourism partners from hotels and attractions.
• Featured in CNN Travel’s best destinations to visit in 2023; Condé Nast Traveler’s best places to go in Asia 2024; Travel + Leisure India’s Forget Dubai and Abu Dhabi, Ras Al Khaimah Is The Place To Be In The UAE; and Forbes’ Why You Should Visit Ras Al Khaimah Now.
• Boosted international air connectivity with the introduction of direct flights with Qatar Airways, Indian carrier IndiGo’s, Smart Wings, Centrum Air and SmartLynx.
• Launched borderless travel with Oman Tourism Development Company (OMRAN Group) for cross-destination tourism promotion and marketing initiatives, boosting visitor arrivals to Ras Al Khaimah and Musandam.
• Debut of Anantara Mina Al Arab Ras Al Khaimah Resort with the start of 2024 and the reopening of Waldorf Astoria Ras Al Khaimah following an extensive refurbishment.
• Staged multiple headline-grabbing events, including the 2023 WMF Minifootball World Cup, DP World Tour, RAK Half Marathon, Arab Aviation Summit, Exotic Wedding Planning Conference and the Global Citizen Forum.
• Set two new Guinness World Record titles and attracted over 65,000 visitors at its 2024 New Year’s Eve fireworks and drone display.
• RAKTDA was certified as a Great Place to Work® for the third consecutive year and ranked 4th in Best Workplaces in the Public Sector for the GCC in 2023.

  Commenting on Ras Al Khaimah’s record-breaking 2023, Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority, said: “It has been a great year for our Emirate, one that clearly set the groundwork for sustainable growth and development in Ras Al Khaimah.” He further added, “Despite global challenges that have impacted our industry, we remained agile and resilient as a tourism community, working together to deliver a destination offering that would resonate with our visitors and residents alike. From investing in infrastructure and staging world-class events to making our Emirate sustainable and accessible to all, Ras Al Khaimah is firmly on the path for continued success in 2024 and beyond.”   Delivering more visitors to Ras Al Khaimah   RAKTDA’s efforts to promote the Emirate to an even broader global audience paid dividends in 2023, delivering a 8% increase in total annual visitors to reach the 1.22 million milestone, supported by 24% boost in international visitors. Complementing this growth, hotel occupancy rate in the Emirate also saw a significant rise, with an impressive occupancy of 74%, marking a year-on-year growth of 12 percentage points.   With Ras Al Khaimah sharing its border with the Sultanate of Oman, RAKTDA signed a Memorandum of Understanding (MoU) with Oman Tourism Development Company (OMRAN Group) to pursue cross-destination tourism activities to benefit both destinations. The first-of-its-kind strategic partnership aims to position Ras Al Khaimah and Oman’s Musandam region as leading global tourism destinations in the Middle East, creating opportunities for travellers to visit both in a single trip.   Connecting the world to the Emirate   Increasing airlift into Ras Al Khaimah is crucial to achieving tourism arrivals goals and on November 1^st 2023, the new Qatar Airways daily service to Ras Al Khaimah International Airport opened up the Emirate to a network of 160-plus destinations globally via the airline’s Doha hub.   With India, a major tourism source market for Ras Al Khaimah, particularly for leisure, incentives and weddings, IndiGo’s introduction of a direct service from Hyderabad, adding to its direct Mumbai flight, helped accelerate arrivals growth. Moving from air to sea connectivity, Ras Al Khaimah welcomed six calls by four luxury cruise liners in H1 and will receive 14 luxury cruise calls this 2023/2024 season, growing to 20 by 2025/2026 and 50 by 2030/2031, bringing in cruise passengers that will further increase arrivals figures.   Responsible tourism development   ​In 2023, the Emirate achieved Silver Certification under EarthCheck's Sustainable Destinations program – a first in the Middle East. EarthCheck's rigorous process involves monitoring and auditing across 10 sustainability indicators – from energy and water consumption to waste management, carbon footprint analysis and community engagement. Bolstering this initiative, RAKTDA launched its own sustainability certification programme for tourism businesses, Responsible RAK, with more than 20 hotels, attractions and tour operators having earned Responsible RAK Silver Certification to date.   The Emirate outperformed the baseline average in three significant areas, reporting a performance that was better by 23% in energy consumption with savings of 12.4 gigajoules since 2021, 29% in greenhouse gas emissions equating to a saving of 1.8 million tonnes of CO2, and 61% in waste output, leading to savings of 420 million litres since 2021. ​   More rooms drive visitor growth   ​Ras Al Khaimah’s fast-growing hotel portfolio is central to delivering more arrivals to the Emirate. In 2023, several new hospitality projects were announced including Nobu, Le Méridien, W Hotels, JW Marriott & Hilton on Al Marjan Island in addition to Nikki Beach on Mina Al Arab, representing over 1,800 keys in total. The destination also welcomed Anantara Mina Al Arab Ras Al Khaimah Resort, which fully opened its doors on 2^nd January 2024 with 174 rooms, suites and villas, including the emirate’s first overwater villas. Additionally, the iconic Waldorf Astoria Ras Al Khaimah reopened following an extensive refurbishment, revealing revamped rooms and suites, new culinary experiences and a reimagined wellness and events spaces. Other upcoming hotel projects including Westin Resort (257 keys), Sofitel Al Hamra (292 keys), Rove Al Marjan Island (441 keys), Rotana Mangrove (258 keys) and Saij, A Mantis Collection Mountain Lodge (70 keys) are all set to open in the near future (2024/2025). Design details of the new USD $3.9 billion Wynn Al Marjan Island were also revealed, with the 1,500-key mega resort inspired by the seascape of Al Marjan’s four islands. The integrated resort will feature shopping, a gaming area, a state-of-the-art events centre, wellness and spa facilities, 24 dining and lounge experiences and extensive entertainment choices.   A fast-growing events hub and record breaker   ​Ras Al Khaimah continues to cement its status as a global hub for business and social events, and in 2023, witnessed 23% growth in MICE revenue and 103% increase in revenue from weddings. The Emirate also hosted several headline-grabbers including Arab Aviation Summit, Exotic Wedding Planning Conference (EWPC) and the Global Citizen Forum, DP World Tour, and the RAK Half Marathon. Its reputation as a leading sports events destination was boosted too when the 2023 WMF Minifootball World Cup kicked off in November, marking the tournament’s Middle East debut and attracting 32 national teams and 30,000-plus spectators.   Ras Al Khaimah also gained notoriety with its record-breaking 2024 New Year’s Eve extravaganza. An eight-minute-long firework and drone display set two new GUINNESS WORLD RECORDS™ titles in a stunning spectacle that lit up the skies along 4.5km stretch of Ras Al Khaimah’s waterfront. The show made history, gaining titles for the ‘Longest chain of aquatic floating fireworks’ for a grand total of 5.8km and the ‘Longest straight-line drones display’ for a total length of 2km.

  The iconic Waldorf Astoria Ras Al Khaimah reopens its doors revealing a stunning transformation. The newest chapter of the renowned luxury hotel has begun, as the resort­ welcomes guests to live unforgettable once again.   After an extensive refurbishment, the resort has unveiled 203 keys in total including 149 beautifully appointed guest rooms and 54 suites with breathtaking views. Also refurbished during the transformation were nine restaurants and lounges,  extensive outdoor space for private events and weddings, and the resort's golden masterpiece, the six-meter clock in the heart of the lobby. Reflecting the rich history of grand clocks at Waldorf Astoria properties around the world, it features a domed glass dial with a striking aquamarine center. Paying homage to its Arabic roots, the clock features rotating prayer rings for precise prayer times, and bears an inscription from ancient Bedouin songs.  

The Clock, Waldorf Astoria Ras Al Khaimah

  One of the most notable changes to the resort is the new look of the guestrooms and suites. The spacious and well-appointed suites, designed with notes of greens and blues inspired by the waters of the Arabian Gulf, are complemented by Waldorf Astoria’s elevated personalized service – with each guest assigned a Personal Concierge who attends to every detail of their stay from pre-arrival to post-departure.   An exciting stay also awaits the resort’s smallest guests with a junior check-in, special amenities and a dedicated children's club with a varied, fun-filled program. In addition, the resort’s unique concierge program, Little Hotelier, allows children to step into the world of hospitality for a day and learn new skills while creating beautiful memories during their stay.  

Lexington Grill & Bar

  Guests can now explore interactive culinary journeys in nine enhanced restaurants, lounges and bars. This includes the signature Japanese restaurant UMI, known for its authentic sushi, entertaining Teppanyaki demonstrations and the UAE’s largest sake collection as well as the American-style steak house Lexington Grill & Bar, popular for its dry aged, tender steak and a wide selection of the best wines and creative cocktails. The resort's dining scene also introduces a new concept of Ras Al Khaimah’s first cigar bar Sijar Lounge. Additionally, guests and residents alike can explore the newly revamped Palm Shore Pool Bar where evenings come alive with vibrant DJ entertainment and breathtaking sunsets. Executive Chef Michael Kreiling has created exquisite menus tailored to each venue, ensuring a truly exceptional dining experience.   "The reimagined Waldorf Astoria Ras Al Khaimah brings refined accommodation to guests seeking a unique experience and the epitome of Arabian hospitality. We want our guests to not only experience a luxury stay but an unforgettable journey that resonates with them long after their departure," said Adrian Stoppe, General Manager of the iconic luxury hotel.

  Developed by M Hospitality, the luxury project features a 5-star hotel, 60 branded residences and the highest 360-degree sky pool in the Northern Emirates   Marjan, the master developer of freehold properties in Ras Al Khaimah, has announced an iconic new landmark backed by Hilton on Al Marjan Island, one of the Northern Emirate’s premium tourism, business and investment destinations. The project, consisting of a 5-star hotel and exclusive branded residences, will be built by M Hospitality on the upscale Al Marjan Island.   This is the third Hilton property to be brought to Al Marjan Island by M Hospitality, which has delivered successful projects including the world’s largest Hampton by Hilton.   The new project comprises 410 keys, encompassing 350 hotel rooms and 60 exclusive residences. It will showcase the highest 360-degree sky pool in the Northern Emirates, an executive lounge, a convention centre, and three F&B outlets, along with recreational facilities. Designed by the award-winning architectural firm JT+Partners, this Hilton-operated hotel, backed by half a million-dirham investment, is expected to elevate hospitality standards in Ras Al Khaimah.   Arch. Abdulla Al Abdouli, Chief Executive Officer, Marjan, said: “The latest Hilton property will usher in a new era of luxury living on Ras Al Khaimah’s Al Marjan Island as the enduring appeal of waterfront living continues to attract local, regional and global investors to our flagship development. The new property reinforces Ras Al Khaimah’s growing stature as a leading international tourism, business and investment destination and is a testament to Al Marjan Island’s reputation as an exceptional living space for both homeowners and investors who are raising the bar in the hospitality sector. We are confident that M Hospitality’s latest Hilton-backed property will significantly elevate the lifestyles of our discerning clientele.”   Mohammed Ruqait, Chairman of M Hospitality, said: “We are honoured to unveil our latest venture—a 5-star hotel and branded residences on Ras Al Khaimah’s iconic Al Marjan Island. This project reflects our commitment to redefining luxury living, offering an extraordinary hospitality experience. Teaming up with the prestigious Hilton brand signifies the third milestone in our journey, and we are excited to contribute to the cultural and economic landscape of Ras Al Khaimah.”   He added: “We are designing an exceptional development that will be an example of excellence on Al Marjan Island. Together with the strategic location and our commitment to sustainability, our goal is to exceed the highest standards of hospitality in the Emirate of Ras Al Khaimah."   Through this project, we promise to provide the best design through which we pledged to create a design that will be an example of excellence on Al Marjan Island. The meticulous design, strategic location and commitment to sustainability underscore our goal of exceeding the highest standards of hospitality in Ras Al Khaimah.”   The latest hospitality project on Al Marjan Island further enhances Ras Al Khaimah’s appeal as a leading international tourism, business and investment destination. With this new development, M Hospitality aims to surpass Ras Al Khaimah’s gold standards in hospitality by offering an unparalleled upscale living experience for luxury enthusiasts and property buyers seeking exclusive experiences. Due for completion by the fourth quarter of 2026, the project will enrich Ras Al Khaimah’s cultural and economic landscape ​

  Lyad Rasbey, Vice President of Destination Tourism Development at Ras Al Khaimah Tourism Development Authority (RAKTDA), shed light on the Emirate's remarkable tourism recovery journey. During the COVID-19 pandemic, RAKTDA took bold initiatives, providing financial support to hotels and securing over 5,000 jobs. This strategic pivot, coupled with being the first city certified as safe by both WTDC and BU Veritas, propelled Ras Al Khaimah to surpass 2019 numbers in 2022. Rasbey showcased the Emirate's unique allure, highlighting its diverse offerings, from nature adventures and mountain hikes to desert safaris and pristine beaches, positioning Ras Al Khaimah as a must-visit destination in the UAE.  

  Ras Al Khaimah, nestled in the United Arab Emirates, stands as the perfect winter sun destination for those seeking a warm and rejuvenating escape. With its year-round sunshine and pleasant temperatures, this Emirate offers a respite from colder climates. The pristine white-sand beaches and crystal-clear waters of the Arabian Gulf provide an idyllic setting for relaxation and water activities. Moreover, Ras Al Khaimah boasts a captivating blend of natural beauty and cultural heritage, with its rugged mountains, desert dunes, and ancient historical sites. Whether it's exploring the vibrant souks, embarking on thrilling desert safaris, or indulging in luxurious resorts, Ras Al Khaimah promises an unforgettable winter getaway that combines sun-soaked days with rich cultural experiences.   The winter season is the perfect time of year to explore Ras Al Khaimah’s remarkable heritage dating back to the Bronze Age. The Emirate is dotted with historical sites including ruins and forts, of which four locations – Julfar, Shimal, Al Jazeera, Al Hamra, and  Dhayah – were recognised by UNESCO, on its tentative list of Global Heritage Sites. You can also immerse yourself in Ras Al Khaimah’s rich history at Suwaidi Pearls, the region’s first cultured pearl farm.   At an imposing height of 1,934 metres, Jebel Jais, the UAE’s highest peak, is the crowning glory of Ras Al Khaimah. Known as the adventure hub of the Middle East, Jebel Jais offers a diverse range of experiences for adventure seekers of all ages such as Jais Flight, the world’s longest zipline, Jais Sky Tour, a series of six exhilarating ziplines stretching 5km and Jais Sledder, the region’s longest toboggan ride.   For outdoor enthusiasts, the Bear Grylls Explorers Camp promises a thrilling mountain experience where you can learn practical and extreme survival techniques. After a day of adventuring, indulge in unique outdoor gastronomy experiences at the UAE’s highest restaurant –1484 by Puro, offering breathtaking mountain views.

  Ras Al Khaimah Tourism Development Authority (RAKTDA) and Oman Tourism Development Company (OMRAN Group) signed a Memorandum of Understanding (MoU) today to collectively initiate and pursue cross-destination tourism promotion and marketing initiatives between the Musandam Governorate, Sultanate of Oman and the Emirate of Ras Al Khaimah, United Arab Emirates.   The agreement was signed in London, UK, between Raki Phillips, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority and Dr. Hashil Obaid Al Mahrouqi, Chief Executive Officer of OMRAN Group during a signing ceremony held at the World Travel Market, one of the most influential annual global exhibitions on travel and tourism.   The MoU provides an official platform for both parties to cooperate on initiatives aimed at attracting more international visitors while positioning Ras Al Khaimah and Musandam as leading global tourism destinations in the Middle East. The agreement will see leaders of both organisations work together to create opportunities for travellers to visit both destinations, Ras Al Khaimah and Musandam, in a single trip. The partnership between the destinations is a natural fit, with just a 90-minute drive between them and a shared mountain range, the majestic Hajar mountains, among a wealth of other shared natural landscapes. Furthermore, their intertwined cultural heritage and historical connections only serve to enrich and strengthen this unique collaboration.   To this end, the MoU sets forth a framework for greater collaboration and dialogue on marketing initiatives to promote cross-destination tourism. This includes facilitating ease of access in transportation between Musandam and Ras Al Khaimah, developing favourable visa arrangements for international travellers to visit both destinations and initiating tourism packages, adventure offerings and partnership opportunities.   Raki Phillips, Chief Executive Officer, Ras Al Khaimah Tourism Development Authority, said: “This first of its kind agreement is built upon a formidable synergy between Ras Al Khaimah and the neighbouring Musandam Governorate. We look forward to working together with OMRAN on cross-destination promotions which will not only showcase each of our destinations’ distinct tourism offerings, but also raise awareness among international visitors about the wide range of tourism attractions in the Middle East.”   Dr. Hashil Obaid Al Mahrouqi, OMRAN Group’s Chief Executive Officer, said: "It gives us great pleasure to partner with the Ras Al Khaimah Tourism Development Authority. This MoU underscores the pivotal role tourism authorities play in championing natural assets and cultural heritage. Through our joint efforts, we aim to craft distinctive and innovative experiences for global travellers, further enhancing the allure of our region."   Ras Al Khaimah and Musandam Governorate boast remarkable natural assets, offering tourists a range of captivating attractions. These include the majestic Hajar Mountains and the stunning fjords for which the Governorate of Musandam is renowned. As both are uniquely situated along the pristine shores of the Arabian Gulf and Sea of Oman respectively, international travellers can additionally expect to enjoy an extensive range of water activities when visiting both destinations as part of the new partnership. From immersive diving and snorkeling experiences, picturesque Dhow cruises, dolphin watching, kayaking and waterparks, Ras Al Khaimah and Musandam are set to deliver unforgettable experiences for every kind of traveller amidst stunning natural landscapes.   The two destinations also offer a wide range of adventure experiences, this strategic partnership will focus on positioning Ras Al Khaimah and Musandam as leaders within the global adventure tourism market through unified marketing programmes. Ras Al Khaimah, known as the adventure hub of the Middle East, offers adventure enthusiasts a host of high-octane experiences on Jebel Jais, the highest mountain peak in the UAE, such as the Jais Flight, the longest zipline in the world, the Jais Sledder, the longest toboggan ride in the region, among many other attractions, while Musandam recently shattered international records with the launch of the world's longest over water zipline. Together, the two destinations are poised to make a significant contribution to the global adventure market, elevating the Middle East’s status as a hub for adventure seekers internationally.   Additionally, both destinations boast an impressive heritage and rich cultural history. History buffs can start with visiting one of the various sites in Ras Al Khaimah, including four archaeological sites on the UNESCO tentative list and Suwaidi Pearls, the only pearl farm in the UAE, then head to Oman and visit the Khasab Castle and Telegraph Island, one of the famous historical sites in Musandam. In addition, incentives will be developed through this MoU to attract international visitors to these sites to preserve the captivating natural beauty and cultural traditions of each destination.   Taken together, the new strategic partnership will offer travellers a seamless experience which showcases the rich diversity of tourism offerings within the Sultanate of Oman and the Emirate of Ras Al Khaimah, making it easier than ever to explore and enjoy both destinations.

Ras Al Khaimah was today awarded Silver Certification under EarthCheck’s Sustainable Destinations program - the world’s leading scientific benchmarking and certification program for tourism destinations.

 

The emirate is the first destination in the Middle East to earn this level of recognition for sustainability.

 

The certification process is underpinned by EarthCheck’s in-depth scientific criteria and also involves meticulous monitoring, benchmarking, and auditing across 10 sustainability indicators – from energy and water consumption to waste management, carbon footprint analysis and community engagement.

 

Ras Al Khaimah’s sustainability certification is all the more significant considering the challenges posed by the region’s climate, calling for a more robust approach to managing energy and water consumption than most in order to meet EarthCheck’s stringent requirements.

 

The Silver Certification comes just weeks out from the United Nations’ climate change conference COP28, being held in the UAE in late November. The conference agenda this year will focus on achieving the global emissions reduction target of 43% by 2030.

 

Ras Al Khaimah Tourism Development Authority (RAKTDA) Chief Executive Officer, Raki Phillips, said that achieving EarthCheck’s Silver Certification reinforced Ras Al Khaimah’s ambition to become the UAE’s and the region’s sustainable tourism leader by 2025.

 

"This landmark achievement amplifies our commitment to sustainable, balanced, and purpose-driven tourism industry growth,” Phillips said.

 

“My gratitude goes out to our tourism community for their relentless dedication to achieving EarthCheck’s Silver Certification, which not only substantiates Ras Al Khaimah’s commitment to sustainable tourism but also aligns with our ambitious goal of welcoming over three million visitors by 2030.”

 

EarthCheck founder and Chief Executive Officer, Stewart Moore, said Ras Al Khaimah’s Silver status would bolster and enhance its tourism industry and its business operators locally.

 

"Congratulations to Ras Al Khaimah for being certified under EarthCheck’s Sustainable Destination program, and for being a part of EarthCheck’s Leading Destinations of the World Program™,” Moore said.

 

“The destination management commitments and sustainable tourism guidelines not only provide a strategic framework to drive and foster action across the community and industry, but they position Ras Al Khaimah as a regional leader in sustainable tourism. Embracing sustainable principles will ensure that Ras Al Khaimah’s unique environment and rich culture can be both fostered and protected as the tourism industry continues to grow. EarthCheck looks forward to being an active partner in this journey.”

 

Ras Al Khaimah Tourism Development Authority has also launched its own sustainability certification program for tourism businesses, Responsible RAK. Over 20 tourism businesses are part of the program today.

 

ResponsibleRAK is powered by EarthCheck’s science and data, ensuring businesses are measuring their environmental impact and taking real action.

 

Numerous Ras Al Khaimah tourism businesses, including hotels, attractions and tour operators have earned Responsible RAK Silver Certification. The list includes: ​

 

More stakeholders are set to achieve Responsible RAK Silver status in the near future.

 

The destination is also partnering with leading developers and operators that put sustainability at the heart of their business. One example is the eagerly anticipated Wynn Al Marjan Island, which will be developed with local partners Marjan LLC and RAK Hospitality Holding LLC., to the highest standards of sustainability best practice. Wynn Resorts’ sustainable design and development practices have earned its buildings LEED Platinum and Four Green Globes certifications globally.

 

Representing a 14.8% increase in H1 2022, results place the Emirate firmly on track to achieve its growth targets. The report follows a series of strategic moves to position Ras Al Khaimah as a destination of the future

 

Ras Al Khaimah Tourism Development Authority (RAKTDA) announces a record-breaking first six months, with the Emirate reporting its highest ever half-year arrival numbers.

 

The impressive performance saw Ras Al Khaimah welcome 600K visitors between January and June 2023, a total increase of 14.8% versus H1 2022 and the highest ever tourism-related revenue achieved for a half-year period. ​ Reinforcing its position as a destination of the future, the results follow a series of strategic investments, partnerships and initiatives to boost tourism, setting a path for continued growth in 2023 and beyond. First half achievements include:

   

“2023 is shaping up to be the Emirate’s best year to date, with our first half results proving the efficacy of moving fast, staying relevant and just getting things done,” said Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority. “It’s essential we remain agile and continue to develop Ras Al Khaimah’s tourism offering and create diverse and inspiring experiences for all. We have big ambitions and are confident that we will exceed our targets for 2023”.

 

Strong June performance

 

The impressive half-year figures follow a strong June performance in which the Emirate welcomed over 102,900 visitor arrivals, representing a 39.6% increase versus June 2022. Tourism related revenue also grew by 64.7%, while occupancy and Average Daily Rate (ADR) saw an uplift of 33.2% and 6.7% respectively.

 

Leading in responsible tourism

 

On a mission to not only protect its natural assets, but also engage the growing cohort of responsible travellers, the Authority has set its sights on the Emirate becoming a regional leader in Sustainable Tourism by 2025. Key to achieving this goal is its Sustainable Tourism Strategy Implementation Plan – Responsible RAK, created in partnership with EarthCheck, the world’s leading scientific benchmarking, certification, and advisory group for travel and tourism. This involves collecting clean data from hotels and attractions against 10 performance metrics, from carbon offsets to landfill diversion, gender parity to Emirati employment, in order to assess where they are on their sustainability journey and establish actions to help them progress. Over 20 tourism businesses in the Responsible RAK program are expected to achieve Silver Certification by the second half of 2023. Recently, the Ras Al Khaimah Tourism Development Authority was awarded Silver Certification, making it the first EarthCheck certified tourism authority in the region.

 

Enhancing global connectivity to the Emirate

 

Primed to deliver significant progress against the Emirate’s vision, the Authority announced new Qatar Airways daily flights to Ras Al Khaimah International Airport, starting from 1^st November 2023. Opening up one of the largest global networks of 150+ destinations, the new flights will provide a tourism boost for the nature Emirate and further strengthen its position as a destination of the future. Significantly strengthening air connectivity between Germany and the Emirate, the Authority also inked a new partnership with FTI GROUP, one of Europe’s leading outbound tour operators, paving the way for the launch of twice-weekly flights from Munich to the Emirate from mid-October onwards. ​ In a further boost to its visitor growth targets, Ras Al Khaimah received six calls by four luxury cruise liners in H1, including Azamara Quest, one of the largest ships ever to arrive in the Emirate. Another key feat was receiving both the Emerald Azzurra and super mega-yacht The World (Residences at Sea) on the same day - a historical moment for the Emirate’s burgeoning cruise sector. Ras Al Khaimah has already confirmed 14 luxury cruise calls for next season, and expects to welcome 20 by 2025/2026 and 50 by 2030/2031.

 

Boosting its hospitality offering

 

Another key driver of the northern Emirate’s rising visitor numbers is the continued expansion of its hotel portfolio. Ras Al Khaimah announced the addition of Nobu Al Marjan Island (300 keys) in 2026, Westin Resort (257 keys) in 2024, Le Méridien Al Marjan Island Resort (350 keys) and Earth Shore Al Marjan Island (265 keys) in 2025. With Anantara Mina Al Arab (174 keys) and Sofitel Al Hamra (300 keys) set to open this year plus several other global names in the near future, the Emirate plans to double the number of keys over the coming years. This includes the largest-of-its-kind foreign direct investment, the USD $3.9 billion Wynn Al Marjan Island, which is set to transform and accelerate the Emirate’s rise as a major global tourist destination. The integrated resort’s design vision was unveiled earlier this year and will include 1,500+ rooms, suites and villas, shopping, gaming area, a state-of-the-art events center, wellness and spa facilities, 24 dining and lounge experiences and extensive entertainment choices.

 

Driving tourism through MICE

 

Ras Al Khaimah also focused on the fast-growing MICE market in H1 as part of its diversification strategy. Indicating a successful push to attract international markets for incentive groups with longer stays versus local corporate groups that tend to only stay for a couple of nights, the destination saw a 26% increase in MICE rooms nights compared to the same period in 2022. It also hosted several major events between January and June 2023, including the RAK Half Marathon, Arab Aviation Summit, DP World Tour and Exotic Wedding Planning Conference (EWPC).

 

Further establishing the Emirate as a unique and attractive wedding destination, the Authority chose EWPC as its platform to introduce an all-new Wedding Certification Programme that will enable seamless, quick, and easy wedding planning in Ras Al Khaimah. In H1 2023, Ras Al Khaimah saw a 300% increase in revenue from weddings which is expected to continue to grow into H2 with the launch of the programme in September. Those certified through the new Wedding Certification Programme will benefit from added ease and flexibility in obtaining necessary licenses, organising events, and gaining valuable business support from certified hotels via an e-portal. Planners will also gain a deeper understanding of the UAE’s civil marriage process, receive fast-tracked permits, and have access to a network of resources to help them confidently navigate through local regulations, including a curated portfolio of unique venues. Never before has a tourism destination introduced such ease and flexibility for wedding planners and couples. In parallel, the Authority also announced a series of comprehensive incentive packages for couples, wedding planners, and certified venues.

  The highest mountain in the UAE – Jebel Jais – is known as the adventure hub of the Middle East, offering numerous hiking and mountain biking opportunities for all levels and ages. The mountain is home to the Jais Adventure Park, a gateway to attractions such the Jais Flight, the world’s longest zipline; and Jais Sledder, the region’s longest toboggan ride. The highest restaurant in the UAE – 1484 by Puro – serves up a delectable menu and features an expansive terrace with awe-inspiring views of the Hajar mountains.   Jebel Jais is also home to UAE’s highest campsite, Camp 1770, boasting scenic mountain views - the perfect camping spot when hiking across the Emirate’s numerous mountain trails. Visitors also have the opportunity to experience Emirati cooking from the local mountain tribes and enjoy meditation and yoga.   For those looking to experience Ras Al Khaimah’s unique terracotta desert, the Al Wadi Nature Reserve boasts the stunning Ritz Carlton resort, offering private villas with breath-taking views, plus desert treks on camels and horseback riding at Al Wadi Equestrian Center, private archery lessons and a falcon show. Visitors seeking decadent dining under the stars can enjoy Sonara Camp, a luxurious dining and entertainment experience set in the beauty of Al Wadi desert, with herds of Oryx and Gazelles as dinner companions.   Explorers looking to get a bird’s eye view of Ras Al Khaimah can experience Action Flight’s brand-new hot-air balloon experience featuring awe-inspiring views of the Emirate’s breathtaking natural landscapes.   With a rich history dating back 7,000 years to the Bronze Age, Ras Al Khaimah is dotted with historical sites including ruins and forts. Of these, four locations – Julfar, Shimal, Al Jazeera Al Hamra, and Dhayah – were recognised by  (UNESCO), on its tentative list of Global Heritage Sites. Meanwhile, an immersive trip to Suwaidi Pearls, the only pearl farm in the UAE, provides guests with a glimpse into the Emirate’s pearling industry.      

  Luxury tour operator If Only have teamed up with Ras Al Khaimah Tourism Development Authority to launch a new campaign ‘Ras Al Khaimah: Endless Adventure’ designed to inspire future travel to Ras Al Khaimah. The multi-channel marketing campaign will run throughout September, October and November and will encourage agents to learn more about this stunning destination. If Only will provide an array of marketing materials to enable agents to engage their customers, from flyers for direct distribution and blogs featuring the key attractions, to a host of social media offers and much more.   Travel agents will also have the chance to win a £250 Love2Shop voucher for the top booker throughout the campaign. To enter, agents simply need to make as many bookings as possible to Ras Al Khaimah with If Only during the campaign from 1 September to 30 November and the top booker will win the grand prize.   Find out more at ifonly.co/agent-incentives.   As well as a selection of great offers to Ras Al Khaimah, the tour operator has also provided a dedicated landing page on the If Only website where agents will be able to view information on the destination.   To support agents in inspiring their customers to visit Ras Al Khaimah, If Only is currently offering a 5-night luxury all inclusive stay at the 5* Rixos Bab Al Bahr from £1,749 per person. The price includes a Deluxe Room Garden View Double, return flights with British Airways and private transfers.   Alternatively, customers can book a 5* luxurious stay in the Ritz-Carlton, Al Wadi Desert from £2,789 per person. The price includes 5 nights in a Rimal Pool Villa where guests can enjoy their own private pool with an open view of the desert, return flights with Emirates and complimentary upgrade to half board.   Agents can learn more about their chance to win at ifonly.co/agent-incentives, while If Only’s reservations team are on hand to help with future travel enquiries on 0141 955 4000 or via email at [email protected].   For any further information, please contact [email protected]