Centara Celebrates Successful First Year of Personalised, Design-Led Luxury Hospitality at Centara Reserve Samui

Wednesday, Dec 21, 2022 0


Centara Hotels & Resorts, Thailand’s leading hotel operator, is celebrating the first anniversary of Centara Reserve Samui, which introduced a new era of personalised, design-led hospitality to Thailand – and the world – when it opened in December 2021.


The inaugural edition of the new Centara Reserve luxury brand, Centara Reserve Samui is nestled in a stunning seafront setting at the tranquil end of Chaweng Beach. Crafted for discerning travellers who crave meaningful escapes in exclusive settings, this flagship resort is characterised by bespoke experiences that tell the story of their destination.


The creation of the property was overseen by AvroKO, the acclaimed architecture and interior design studio which previously worked on projects such as 1 Hotel Central Park in New York, The Waldorf Astoria Bangkok, and The Temple House in Chengdu. It settled on a concept that pulled inspiration from both the colonial aesthetic and the traditional craft of Thai wood carving, whilst blending it with contemporary style and grace.



From the moment of arrival in the inviting light-filled lobby, which is crowned with a unique wooden scuplted chandelier, to the soothing suites and pool villas which feature soft white tones, white-washed oak, antique bronze metalwork and carved wooden screens, every aspect of this elegant resort exudes originality and sophistication. Outdoors, strategically placed pavilions and alfresco living areas help to frame views of the sparkling sea.



With five dramatic dining and social venues such as Salt Society Beach Bar & Kitchen, with its 1,750 pieces of bamboo décor that represent waves, ocean-inspired tableware, and Vitamin Sea, the island’s most talked-about Sunday Brunch, as well as a state-of-the-art fitness centre, yoga pavilion, children’s zone, the world’s first Reserve Spa Cenvaree, and spaces to stage glamorous events and one-of-a-kind weddings, Centara Reserve Samui has taken its place alongside Thailand’s finest hotels.


It is not only the design and facilities that set it apart from the crowd, however; it is the resort’s ability to inspire travellers through storytelling. At Centara Reserve Samui – and all future Centara Reserve properties worldwide – guests will be able to write new chapters in their life story that reflect the heart and soul of their destination, through original activities, authentic encounters and memorable moments.


The success of Centara Reserve Samui is reflected by the honours and accolades it has received in its first 12 months of operations. This flagship hotel was named as the “Best New Luxury Resort” in the Luxury Lifestyle Awards, and was a finalist in the “Best Luxury Guest Rooms” category in the Gold Key Awards.


“The opening of Centara Reserve Samui in December 2021 marked an important milestone for our company. We have hosted many wonderful visitors in the last 12 months and their feedback has been excellent. In fact, our internal data shows that guest satisfaction has been continuously positive and reached its highest score in recent months. December marks the start of Thailand’s first full high season without any travel restrictions, so we look forward to welcoming many more experience-seeking travellers to Koh Samui in the coming weeks and months,” said Thirayuth Chirathivat, CEO of Centara Hotels & Resorts.


Find out more about Centara Reserve Samui at www.centarahotelsresorts.com/reserve/crs

Learn more about Centara Hotels & Resorts

Most Read

Sarah Doyle from Visit Phoenix

Michelle and Jalyssa of Visit Mesa

Alison Cryer, MBE of Representation Plus

Tracy Vaughan, SVP Global Trade Development at Visit Lauderdale

Marc Anderson CEO of Visit San Antonio speaks to Graham McKenzie in London about his city and IPW23

Graham McKenzie talks to Visit Florida’s CEO Dana Young at #huddle23

At #huddle23 in West Palm Beach we speak to Lauren Pace of Visit Florida

Jane Cunningham, Director of European Engagement Destinations International

Fred Bean, Founder and CEO of Hotelport

Kent Anderson of Kirk Mountain Adventures

The essence of Atlantic Canada

Elliot Ferguson of Destination DC

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari