£100k Carrentals website upgrade

Thursday, 19 Nov, 2007 0

Online car hire comparison company Carrentals.co.uk has unveiled a £100,000 enhancement of its website.

The site will be made faster, with improved navigation of results and an enhanced filtering process to provide users with tailored search results from 45 rental companies, according to the firm.

Marketing director Gareth Robinson  said: “By operating on a fairer cost per acquisition (CPA) model, rather than a cost per click approach, both customers and the car hire providers get the best possible deal. It’s a win-win approach to comparing prices, which has seen us triple our business over the last six months.

“It’s our job to find the cheapest deals from the top car rental companies, and make it easy for customers to choose the best car for them. With the new improvements to the site – faster searching, easier navigation, and improved filtering of search results – we aim to offer customers the best possible car hire experience.”

by Phil Davies



 

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Phil Davies



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