Olympic Holidays has launched a comprehensive ‘Island Hopping’ campaign including TV for the first time
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The ‘Welcome to our Islands’ TV and online advert, which runs alongside a full campaign including a magazine-style glossy brochure, online and social media activity, highlights the operator’s range of more than 20 new island hopping adventures.
Adventures include Kos, Rhodes & Symi, Santorini, Naxos & Mykonos, Crete, Paros & Santorini, and Skiathos, Skopelos & Alonnisos while island swapping options include Rhodes & Karpathos, Kos & Kalymnos and Corfu & Paxos.
The campaign will demonstrate ‘the pleasure of the discovery and immersion into the Greek way of life,’ said managing director Michael Vinales.
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"Our 2020 bookings reflect a new air of confidence, so we hope our island hopping packages create another layer of irresistible temptation for new-to-Olympic Holidays’ customers as well as the many thousands of repeat customers who trust our holidays and service year after year," he added.
The operator said agent remain an integral part of the sales mix with guaranteed price parity across the board.
Olympic Holidays has also increased agent incentives with £50 Love2Shop vouchers for each island-hopping booking made until February 4 2020, and £25 Love2Shop vouchers for all other holiday bookings (excluding flight only or accommodation only).
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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