AAT Kings unveils ‘Wild Awaits’ campaign

Saturday, 13 Jan, 2022 0

Australasia specialist AAT Kings is prepping for the travel rebound to Australia and New Zealand with the launch of new campaign ‘Wild Awaits.’

AAT Kings’ new direction leans into the natural wilderness and spirited adventure of a holiday with AAT Kings.

Developed by award-winning, full-service creative agency Thinkerbell, ‘Wild Awaits’ focuses on the places, stories and tastes of Australia and New Zealand.

It showcases the landscapes food and drink, stories from local people and unexpected experiences on offer.

Thinkerbell worked alongside AAT Kings’ in-house marketing, web and design team to bring the new brand positioning to life via creative assets, brand identity, and content.

The ‘Wild Awaits’ campaign will launch in consumer-facing owned media, display, social, and BVOD.

Margot Windenburg, Senior Sales Manager, North America, for AAT Kings, said, “Wild Awaits brings to life AAT Kings’ 100+ year history uncovering these places, stories and moments so our guests can pursue their spirit of adventure. This is not just a comms strategy, but a philosophy embodied in our people and local partners.”

below social share icons

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

Wonderful Indonesia Indonesia is a country blessed with countless wonders. What makes this country unique is its diverse culture and...

Traveltek is the world-leading provider of online solutions for the travel trade, from consumer-facing websites to call centre applications. We...

Discover Sarawak Revealing a side of Asia unlike anywhere else, Sarawak offers an alternative for those seeking humble authenticity far...

Queensland – where it’s rude not to stare Here in Queensland, there’s plenty to do. But there’s even more to...

In the heart of Europe, in one of the most innovative cities in the world, at the centre of business,...

WANDERERS WELCOME to MISSISSIPPI Mississippi is a state for all those who are wanderers at heart. From lush, forested Appalachian foothills to...

Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s...

Classic Collection is where travel expertise and personal service combine to create the perfect luxury holiday. Our travel agent partners...

Home to America’s Best Beaches, a vibrant arts community and amazing outdoor experiences, St. Pete/Clearwater is a sunny destination that...

If you’re thinking of cruising, there’s a very good chance you’re considering a Carnival cruise. Growing since our founding in...

Consisting of the three Maritime provinces of New Brunswick, Nova Scotia, and Prince Edward Island as well as Newfoundland and...

The Detroit Metro Convention & Visitors Bureau (DMCVB) is the only organization that promotes metro Detroit regionally, nationally and...

SOUTH AUSTRALIA. FOR THOSE WHO WANT A LITTLE MORE. South Australia. It’s a beautiful place. A place for the restless,...

Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,300 properties and more than 1.1 million rooms, in...