ABTA to repeat Earlybird campaign
ABTA has announced it will repeat its Earlybird marketing campaign, launched for the first time last year.
The social media campaign will include a Twitter feed offering tips and deals from ABTA members during the peak booking period.
ABTA members can take part in the campaign by tweeting their services and holiday deals through #ABTAearlybird and by promoting the links to abta.com/earlybird on their own websites.
ABTA has created marketing material for members to share on their digital channels including an early booking short video and snippet.
From Monday, there will be a four-day nationwide radio advertising campaign on Heart FM urging its three million listeners to book early with an ABTA member.
The adverts will also carry ABTA’s new ‘Travel with confidence’ strapline.
An Earlybird hub on ABTA.com will also be promoted via Twitter, Facebook and Google AdWords.
ABTA chief executive Mark Tanzer said: "Our Earlybird campaign and messages proved popular with members in 2014 and so we are delighted to be running it again.
"With the launch of our new ‘Travel with confidence’ strapline we have an even stronger message for holidaymakers this year.
"We hope that members will get involved and use this opportunity to tell customers about the support, protection and expertise that their ABTA membership offers."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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