ABTA to repeat Earlybird campaign
ABTA has announced it will repeat its Earlybird marketing campaign, launched for the first time last year.
The social media campaign will include a Twitter feed offering tips and deals from ABTA members during the peak booking period.
ABTA members can take part in the campaign by tweeting their services and holiday deals through #ABTAearlybird and by promoting the links to abta.com/earlybird on their own websites.
ABTA has created marketing material for members to share on their digital channels including an early booking short video and snippet.
From Monday, there will be a four-day nationwide radio advertising campaign on Heart FM urging its three million listeners to book early with an ABTA member.
The adverts will also carry ABTA’s new ‘Travel with confidence’ strapline.
An Earlybird hub on ABTA.com will also be promoted via Twitter, Facebook and Google AdWords.
ABTA chief executive Mark Tanzer said: "Our Earlybird campaign and messages proved popular with members in 2014 and so we are delighted to be running it again.
"With the launch of our new ‘Travel with confidence’ strapline we have an even stronger message for holidaymakers this year.
"We hope that members will get involved and use this opportunity to tell customers about the support, protection and expertise that their ABTA membership offers."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive