Accor opts for luxury

Thursday, 06 Mar, 2013 0

Accor has announced plans to grow its luxury/upscale network to 400 hotels by 2015 (from the current 300 hotels/6500 rooms) across the Sofitel, Pullman, MGallery and Grand Mercure brands.

Currently, 42% of the group’s luxury/upscale hotels are located in Asia Pacific and 35% are in key European cities.

Development will be conducted with an asset-light focus with a prominence of management contracts.

Focus will be on emerging markets, including Latin America, Middle East and Asia Pacific (which alone counts for more than 60% of the current pipeline in key countries including China, Vietnam and Indonesia).

The segment’s gross revenue increased by 15% in 2012.

Accor also unveiled a second adaptation of the Grand Mercure brand with the launch of the Maha Cipta brand in Indonesia, tailored for local travellers.



 

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Ian Jarrett



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