AccorHotels signs partnership with luxury brand
AccorHotels has signed a strategic partnership with Rixos Hotels to expand its presence in the luxury market.
Under the long-term joint venture, both parties intend to collaborate, develop and manage Rixos branded resorts and hotels worldwide.
Upon closing, AccorHotels will own a 50% interest in the joint venture management company.
AccorHotels said it will integrate 15 ‘iconic’ Rixos resort hotels in Turkey, UAE, Egypt, Russia and Europe.
As part of this transaction, Rixos plans to reflag five city-centre hotels to AccorHotels brands. These hotels will also be managed by AccorHotels.
Rixos will add a second hotel in Dubai in the ‘very short term’ as well as two other properties by the end of 2018 in Abu Dhabi and the Maldives.
The Rixos collection includes Rixos Premium Belek in Turkey and Rixos The Palm in Dubai.
Rixos has also invested in The Land of Legends Theme Park in Turkey, which opened in the country’s tourism capital Antalya in July 2016.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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