Advantage announces rebrand
Advantage revealed today it has rebranded to bring together its corporate and leisure members under one common identity.
In future, it will be known as The Advantage Travel Partnership, it announced at its annual Business Partner Briefing.
Managing director Julia Lo Bue-Said said the new identity better reflected the organisation Advantage has become, the relationship it has with its members and the company’s future aspirations.
"We believe this is a significant step forward as The Advantage Travel Partnership better describes the special relationship we have with our members and more clearly articulates to the customer, whether leisure holidaymaker or corporate traveller, the enhanced value we offer to the relationship they have with their Advantage member," she said.
"We are truly excited about the emergence of this new and significantly more meaningful brand identity."
Advantage head of commercial John Sullivan also used today’s event to announce the launch in January of Commended and Highly Commended ratings for business partners based on several criteria including their customer service, discount policies, member engagement and ease of doing business.
Corporate relationships manager Sonia Michaels, who announced Advantage’s full IATA accreditation, also launched a new fares and ticketing help desk for all members and announced the introduction of a MICE initiative to help members break into this market.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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