Advantage appoints first head of innovation
AdvantageTravel Partnership has appointed Fraser Nicol to the newly-created position of head of innovation.
He will be responsible for bringing the best-in-market technology advancements to members of Advantage Travel Partnership and WIN.
Nicol has 25 years’ experience working in the travel technology sector, having previously held positions at CT Travel Group, Dolphin Dynamics and WEXAS International.
"Whether you are in leisure or the business travel industry, technological advancements in processes, bookings, engagement with clients have radically altered the way in which we conduct business," he said.
"Our members’ clients are tech savvy and through my new role we will be able to keep our partners ahead of the curve, giving them an edge on not only how to conduct business but also retain and pitch for new clients. It is an exciting technological era that we live in."
Neil Armorgie, global product director, Advantage Travel Partnership, added: "With his strong business travel and technology background, Nicol is a welcome addition to the team. By adding to our technology portfolio, we will provide increased benefits to our members both here in the UK and internationally."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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