Advantage issues ‘toolkit’ to business travel members
Advantage has produced a marketing and communications toolkit to help its business travel members raise their profile locally and drive business.
Members are being offered creative templates for direct mail campaigns, information on how to advertise in local media, and advice on how to write a press release and PowerPoint presentations.
The toolkit is in a CD format and will be distributed to all 216 business travel members.
Advantage director of business travel Norman Gage said: “The business travel arena is more competitive than ever so we need to be coming up with new and creative ideas to assist our members to compete against the larger travel management companies which seem to be targeting the smaller to medium sized companies, that make up our members’ customer bases.”
“This is one of the many strands of our aggressive marketing campaign and demonstrates just how serious Advantage is in the business travel market. This new initiative will ensure that our members have all the necessary marketing tools to go up against their larger rivals.”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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