Advantage launches lates campaign
Advantage has launched a lates campaign, including exclusive customer offers, bonus commission, staff incentives and a consumer direct email campaign.
Exclusive consumer offers, including £50 off or 15% discounts, free transfers and on-board credit, have been uploaded to the dedicated Holiday Offers website.
Staff incentives of up to £200 per booking are available, depending on the tour operator.
A direct-to-consumer lates offer email, scheduled for this week, will be sent to around 16,000 customers of members who participate in an existing direct marketing programme.
The ‘Summer Escapes’ campaign will run throughout July and will be supported by more offer posters for windows.
Advantage head of commercial John Sullivan said: "Lates is a key selling period for our members with customers looking for last-minute bargains.
"This is a great opportunity for members to earn more as well as promote strong holiday offers to their customers."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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