Advantage launches new campaign
The Advantage Travel Partnership has unveiled its mid-season campaign this week promoting ‘bucket list’ inspiration.
This campaign will encourage members to think about ways to inspire their customers, as well as encouraging consumers to tick off their bucket list destinations.
This week a door drop booklet, personalised at member branch level, will be distributed to over 500,000 households throughout the UK including Northern Ireland.
A direct mail campaign, again personalised at member branch level, designed to encourage customers to book again was mailed to 40,000 households last week, including a follow up email directing the recipient to their travel agent’s website.
For members involved in the campaign with an Advantage white label website, all the offers featured in the direct mail and door drop booklets will be available to view online by their customers providing members with a truly joined-up approach in marketing to their customers at this crucial time of year for bookings.
A dedicated landing page promoting the campaign is live on the white label sites, as well as a homepage banner and members have received a dedicated email to fully equip them in promoting the offers across all of their own channels.
The Advantage Bucket List competition has been launched for members, business partners and industry peers. To enter, participants simply have to post an image of the bucket list place they are hoping to tick off their bucket list this year. Once entered they will be in with a chance of winning £100 Love2shop vouchers.
The competition is in full swing on social media and members have been provided with tips sheets and guidelines to hold a similar kind of competition with their customers.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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