Advantage widens membership criteria to allow smaller agents
Advantage Travel Centres will open up its membership criteria to smaller independent agents from December 1.
It is developing a central system that will enable small agents to outsource their back office operations and supplier payments and will adopt a “trust account approach†for agents who are not ABTA members.
But Advantage chief executive John McEwan assured existing members that the consortium would not be lowering the bar and that any new entrants would be rigorously scrutinised.
“For example, they would not be able to use the Advantage name straight away until they had proved themselves,†he explained.
He said the move would help Advantage retain its critical mass in a market that is getting smaller.
“We have seen ABTA membership fall and we will see the size of the market shrink if we are not more broadminded.â€
Advantage is also planning to help its members with dynamic packaging by holding a central ATOL.
It is currently in talks with the Civil Aviation Authority and hopes to make this available at the start of November.
“We are not planning to launch an Advantage tour operator but if our members want to dynamically package, we have the resources available through our business partners to help them,†he said.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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