Agents booking 83% of the total GDS rooms
Hotel revenue from travel agents increased by 13.3% from the same time last year, according to TravelCLICK’s eMonitor survey, which termed it the greatest jump in well over two years.
“Travel agent bookings remained the leading component of hotel GDS e-commerce for the first quarter of 2004, representing 83% of the total GDS room nights,” said Kristina Paider, director of marketing for TravelCLICK.
“Travel agents also produced more profitable bookings, with an ADR that is $34.32 higher than those which originate from internet sites,” she said.
She termed the findings supportive of the “ongoing recovery of business travel within the hotel industry.”
The study found hotel room nights booked electronically through GDS and key internet sites grew 9.5%. Revenue jumped 15.4%, as the average daily rate rose 5.3% compared to the first quarter of 2003.
Compared to the first quarter of 2003, the travel agent component of GDS bookings increased at a 6.9% rate in room nights and 6.0% in ADR.
Report by David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026