Agents continue to be pied piper of the business
Travel agent persistence in doing what they do best — being the pied piper of travel — is helping to fuel the pent-up demand in the market, points out Mark Murphy, President and CEO of Performance Media Group.
“Folks who put off a trip last year in order to save some money are now returning to the market, and the results are being seen firsthand in destinations like Las Vegas,” he writes in Travelpulse.
He points out that up to 40 percent of the hotels in Las Vegas are sold by travel agents.
“One thing that agents deliver to these hotels is a much higher yielding client than other channels,” he said. This is a “documented fact” and important to remember as yields start to rise (and agents can sell less bookings for possibly higher commissions).
He urges suppliers to realize that agents deal with potential travel customers first-hand and therefore know what they want.
Most importantly, agents deliver a customer base that spends more and stays longer at a significantly higher yield than any other channel.
“Travel agents also represent a finite audience that is far easier and more cost effective to reach than the end consumer,” he writes.
By David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Phocuswright reveals the world's largest travel markets in volume in 2025
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports