Agoda cites big India travel demand for Diwali
Asia online travel platform Agoda revealed a steady rise in interest for India as a destination during the upcoming Diwali week.
Its data shows searches are up 24% among domestic and international travellers.
Domestic travel interest continues to play a central role during this holiday period, with searches within India increasing by 18%.
Notably, international travel interest is expanding at an even faster pace, with inbound searches by overseas travellers growing by 67% year-on-year.
Among the top ten international markets to India during this period, South Korea stood out with searches rising more than 45 times compared to last year.
Travel interest from Southeast Asia was also strong, with searches from Thailand growing nearly twofold, and interest from Malaysia rising 25%.
Beyond the APAC region, travel interest from the United Arab Emirates recorded an 87% increase, while searches from the US rose by 28.
Beyond the vibrant displays of lamps and fireworks, Diwali is an opportunity to engage with India’s rich heritage, festive cuisine, and family-centered festivities.
Goa topped the rank as the most searched destination for the festive period.
Among the top five destinations, Udaipur and Jaipur recorded a 49% and 46% rise in searches, respectively.
Searches for New Delhi doubled and Mumbai searches rose by 18.
Gaurav Malik, Country Director for the Indian Subcontinent and Indian Ocean Islands at Agoda said, “It’s wonderful to see so many international visitors eager to experience the unique cultural festivals in India. What’s particularly exciting is the emergence of newer source markets such as South Korea.”
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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