Agoda highlights surge in bleisure travel demand
Asia based travel platform Agoda has noted a big surge in demand for blended ‘bleisure’ trips this year.
Agoda’s 2026 Travel Outlook Report reveals business travellers across Asia-Pacific are increasingly combining work and play.
The report cities 76% of surveyed business travellers plan to combine business trips with personal leisure.
It says some markets are seeing interest from travellers exceeding 90%.
Among those planning business trips, there is a big appetite for extending stays to include leisure activities.
This is especially pronounced in the Philippines, Thailand, and Vietnam, where more than 85% of business travellers stated they are eager to extend their stays for some leisure time.
Filipino respondents topped the bleisure rankings at 95%, while Thai travellers followed closely at 92% and Vietnamese at 86%.
In markets like Japan and Indonesia, where work culture is traditionally more reserved, a majority of business travellers appear to embrace the trend.
In Japan it’s 58%, while South Korea showed strong adoption at 76%.
The global bleisure travel market is projected to reach as up to $1.71 trillion by 2032.
Omri Morgenshtern, CEO at Agoda said: “Across Asia-Pacific, we’re seeing professionals plan to intentionally extend their work trips with personal days to enjoy local experiences and make the most of their time on the road.”
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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