AI turning into a full-fledged booking channel with Custom Travel Solutions
Custom Travel Solutions launches RouteStack.ai, infrastructure that allows ChatGPT and other AI agents to search and book travel in real time.
The travel industry has spent the past two years debating how artificial intelligence will reshape search and discovery. Custom Travel Solutions (CTS) shows how the future could reshape travel, as it introduces technology that may answer a more consequential question: how AI will transact.
CTS has launched RouteStack.ai, a new AI-native infrastructure layer that enables large language model (LLM) agents. It includies ChatGPT, Perplexity, and other AI-powered applications to access real-time hotel, flight, and activity inventory, and route users directly to completed bookings.
Until now, AI assistants could inspire travel but could not complete it or even check basic information such as availability or price. That’s because when users asked AI tools to book a hotel or flight, the systems lacked access to live information. The result was a conversational dead end — with users redirected to traditional booking sites to restart their search manually.
RouteStack.ai changes that. The platform connects AI agents directly to live supply across hotels — with flights, car hire, vacation rentals, and activities coming soon. Cruises, rail, and transfers are on the roadmap. More importantly, it introduces a direct transactional path inside AI conversations.
From inspiration to transaction
RouteStack.ai is built around Model Context Protocol (MCP) servers designed specifically for AI-native environments. Unlike traditional travel APIs developed for web and mobile applications, RouteStack.ai communicates natively with LLM agents, allowing them to understand what inventory exists, how to query it, and how to return structured results within conversational flows.
Using proprietary deep-linking technology, RouteStack.ai enables AI agents to return a fully pre-populated checkout link — including selected property, dates, and price — allowing the consumer to complete the booking instantly.
That eliminates the break in the journey that has so far prevented AI from functioning as a true commerce channel.
“This isn’t about building another chatbot,” said Mike Putman, CEO of Custom Travel Solutions. “We’ve built the commerce layer AI agents were missing. The APIs, the deep links, the checkout infrastructure — those pieces already existed inside our broader ecosystem. We’ve now assembled them specifically for AI. This is the moment where conversational discovery becomes transactional.”
Emergence of a new distribution surface
If AI assistants can search and transact in real time, they become a new distribution surface for travel — potentially bypassing traditional web funnels and app-based booking flows.
For hotels, airlines, OTAs, and loyalty platforms, the question shifts from “How do we appear in AI search?” to “How do we monetise AI transactions?”
RouteStack.ai provides a commercial framework for doing so. Brands can integrate inventory into AI-powered experiences under their own terms, maintaining control over rates, customer data, and fulfillment.
Developers and product owners embedding travel into AI applications can monetize through completed bookings, not just data access. Putman describes it as a once-in-a-decade infrastructure opportunity. “The AI ecosystem is moving quickly. The bigger strategic shift will come when major travel brands recognize that AI is not just a marketing channel. It is a booking channel. If AI can transact, distribution economics change.”
The right time as AI reshapes consumers’ behavior
The launch comes at a moment when AI platforms are rapidly integrating into consumer behavior. Search is becoming conversational. Discovery is moving away from static pages. Yet booking has remained anchored in legacy infrastructure.
RouteStack.ai represents one of the first attempts to bridge that gap. Rather than launching a consumer-facing product, CTS has positioned RouteStack.ai as infrastructure. The tool is a developer-first platform offering sandbox access, API credits, and open documentation to accelerate integration.
The strategy suggests CTS is betting on AI-native commerce emerging as a parallel booking ecosystem rather than a feature within existing channels. RouteStack.ai is live immediately with hotel inventory. Additional verticals — including flights, car hire, vacation rentals, and activities — will roll out in April.
Developers can access a sandbox environment with complimentary API credits at customtravelsolutions.com.
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