Airline reward programs get weird
What do you want from your airline mile award program?
How about a two-hour flight simulator experience for two people in Toronto (Air Canada) or how about 25 million points towards becoming an astronaut on Virgin Galatic?
As air travel has escalated, so have various airline programs encouraging more flying.
Many of those rewards have gone well beyond traditional free or reduced hotels stays. As illustrated by a new study by IdeaWorks, an airline consulting firm that studied more than 150 airline rewards programs. They came up with some of the weirdest, including:
–A regular supply of socks.
–A leather vest autographed by actor George Clooney.
–A dog-sled adventure from Latvian national airline AirBaltic in return for accumulating 13,754 points.
"Consumers expect more from their frequent flier programs and airlines seem to be stepping up to the challenge," the report concluded.
By David Wilkening
David
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Suspension of all regional trains in Catalonia following two new rail accidents in Spain