Amadeus releases report on the future of the travel industry
A complex report, commissioned by Amadeus in a bid to steer its strategy in the right direction, has been published today.
The technology giant hopes the study will not only help to guide its future development but also to give insight to its travel partners.
Carried out by consultants A.T. Kearney, the findings and conclusions are based on a series of industry workshops and interviews from across the technology and travel industries.
Researchers then devised four possible future scenarios for the travel industry, based on internal and external influences.
Call ‘What if? Imagining the future of the travel industry’, the report identifies personalisation and seamless travel as key trends in the next five to seven years.
It also warns the travel industry that the emergence of protectionism and populism could hinder future commercial opportunities across the industry.
Releasing the report today, Alex Luzarraga, vice president corporate strategy of Amadeus IT Group, said that while more ‘sophisticated players’ or ‘trend setters’ are preparing themselves for an increasingly uncertain environment, others in the industry are failing to adapt.
"There is a lot of noise affecting the travel industry,’ he said.
"There is widespread mistrust and populism. Things we used to take for granted, such as the right to travel across Europe without passports for example, may be less likely in the future.
"Companies will have to be clear on their niche or market, the needs of that market, identify their clear competitive advantage, and be consistent with that, but also flexible and agile so they can adapt as a situation evolves."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airbnb eyes a loyalty program but details remain under wraps
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026