Amazon reportedly launching hotel booking platform
Amazon is reportedly the latest ecommerce giant planning to break into the online travel business.
An exclusive report by Skift cited unnamed contacts at three hotels who had been approached by Amazon, saying an accommodation booking service will be launched January 1.
To begin with, it will feature a curated list of properties ‘within a few hours drive’ of San Francisco, Seattle, New York and Los Angeles.
Amazon will take an industry standard 15% commission on bookings through Amazon Travel, and editorial content of local attractions will be displayed alongside featured hotels on its website.
The report says Amazon has selected potential hotel partners based on ratings of at least four stars and above on TripAdvisor and would limit the number of properties it features per destination.
It suggests Amazon will focus on independent hotels that do not have the online presence of major hotel groups.
It is likely to be an attraction for hotels due to its mega-marketing power, global reach and big data capabilities.
Amazon gets about 65 million visitors every month to its US website.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season