Ambassador Cruise Line appoints CMO
Ambassador Cruise Line has named Gordon Nardini as its Chief Marketing Officer.
Nardini joined Ambassador in April 2021 as a consultant to conceive and help build the business and brand from inception, prior to its formal launch in May 2021.
Reporting ito the cruise line’s Chief Executive Officer, Christian Verhounig, Nardini now sits on the Executive Leadership team.
Nardini said: "From just a name, in 12 weeks we created a fully-fledged brand. This included all the assets, a robust media plan, online and offline strategies and creative executions".
In his now permanent role as CMO, he will continue to lead the company’s marketing and external and internal communications teams, as well as oversee the company’s PR and Marketing agencies, LOTUS UK Integrated Communications Ltd. and Accord Marketing.
A seasoned marketing professional with over 20 years’ experience, Nardini operated as MD of his own private consultancy business, specialising in the provision of strategic sales and marketing solutions for a broad client base.
He also held a variety of fixed term contracts, including Commercial Director and Board Member at Chameleon Art Products.
His earlier career spans an eclectic sector range from technology to communications and more recently travel.
Brands include Vodafone and The Carphone Warehouse, as well as a decade within the travel sector incorporating Amadeus IT Group, Carlson Wagonlit Travel and Travelport.
"To have been involved in the development of the brand for the first post-pandemic cruise line to launch in the UK has been a huge privilege. The commitment and agility offered by the broader team and our agencies has contributed to the remarkable success of the launch. I accepted the role with confidence as we set sail for our inaugural season in April 2022," Nardini said of his appointment.
Ambassador offers a premium-value, traditional cruise experience primarily aimed at the 50-plus market.
Ambience’s maiden voyage will sail on a short break cruise to Hamburg on 6 April 2022
Ambassador Cruise Line Chief Executive Officer, Christian Verhounig added: "Gordon’s fundamental involvement in creating and building our brand, and the behind-the-scenes set up, has contributed to what Ambassador Cruise Line is today and the warm welcome the cruise line has received from the travel industry and travellers alike."
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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Ambassador Cruise Line appoints CMO – Support
Ambassador Cruise Line has named Gordon Nardini as its Chief Marketing Officer.
Nardini joined Ambassador in April 2021 as a consultant to conceive and help build the business and brand from inception, prior to its formal launch in May 2021.
Reporting ito the cruise line’s Chief Executive Officer, Christian Verhounig, Nardini now sits on the Executive Leadership team.
Nardini said: "From just a name, in 12 weeks we created a fully-fledged brand. This included all the assets, a robust media plan, online and offline strategies and creative executions".
In his now permanent role as CMO, he will continue to lead the company’s marketing and external and internal communications teams, as well as oversee the company’s PR and Marketing agencies, LOTUS UK Integrated Communications Ltd. and Accord Marketing.
A seasoned marketing professional with over 20 years’ experience, Nardini operated as MD of his own private consultancy business, specialising in the provision of strategic sales and marketing solutions for a broad client base.
He also held a variety of fixed term contracts, including Commercial Director and Board Member at Chameleon Art Products.
His earlier career spans an eclectic sector range from technology to communications and more recently travel.
Brands include Vodafone and The Carphone Warehouse, as well as a decade within the travel sector incorporating Amadeus IT Group, Carlson Wagonlit Travel and Travelport.
"To have been involved in the development of the brand for the first post-pandemic cruise line to launch in the UK has been a huge privilege. The commitment and agility offered by the broader team and our agencies has contributed to the remarkable success of the launch. I accepted the role with confidence as we set sail for our inaugural season in April 2022," Nardini said of his appointment.
Ambassador offers a premium-value, traditional cruise experience primarily aimed at the 50-plus market.
Ambience’s maiden voyage will sail on a short break cruise to Hamburg on 6 April 2022
Ambassador Cruise Line Chief Executive Officer, Christian Verhounig added: "Gordon’s fundamental involvement in creating and building our brand, and the behind-the-scenes set up, has contributed to what Ambassador Cruise Line is today and the warm welcome the cruise line has received from the travel industry and travellers alike."
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
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Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
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