Angola unveils new brand identity prior of being Official Host Country ITB Berlin 2026
As the official host country of ITB Berlin 2026, Angola is unveiling a new corporate design and tourism logo that translate the nation’s diversity and rhythm into a bold, modern visual identity.
Built around the theme “The Rhythm of Life,” the rebrand aims to capture what sets Africa’s seventh-largest country apart—from its dramatic landscapes and cultural richness to its music and cuisine.
The new identity is designed to express Angola’s essence in a clear, memorable way, highlighting the energy of its natural environment, the diversity of its people, the soul of its music, and the refinement of its culinary traditions.
“We are pleased to continue supporting Angola as it strengthens its presence on the international tourism stage,” said Julia Kleber, CEO of Kleber Group and official representative of Angola Tourism Board. “This new identity provides a strong foundation to showcase Angola’s unique character, and we are confident it will resonate with key audiences in Germany, the UK, Spain, Poland, and South Africa. Angola is an exceptional destination still largely undiscovered.”
The visual concept is structured around four core dimensions that together define Angola’s rhythm:
Natural Rhythm
From the roar of Kalandula Falls to the silence of the Namib Desert and the steady pulse of the Atlantic Ocean, Angola’s landscapes reflect striking diversity and natural power.
Vibrant Rhythm
The interplay of history, people, and scenery creates a strong emotional impact that leaves a lasting impression on visitors.
Human Rhythm
Home to more than 100 ethnic groups living side by side, Angola’s cultural diversity is among the most distinctive in Africa and lies at the heart of its national identity.
Musical Rhythm
Angola is the birthplace of globally recognized music and dance styles such as Kizomba, Semba, and Kuduro, which embody the country’s energy and creativity.
The new tourism logo is conceived as a living, flexible element—adaptable across platforms while remaining instantly recognizable. Paired with contemporary typography and graphic elements, it is intended to work seamlessly across all channels, from digital platforms and trade shows to outdoor advertising and merchandise, establishing a consistent and modern brand presence for Angola on the global stage.
The refreshened identity already integrated the website www.angolatourism.com. The latter offers content on culture, nature and cuisine, as well as all key information for travel planning in one place.
“With this relaunch, we are sending a strong signal for the future of tourism in Angola. Our aim is to make the uniqueness and diversity of our country visible and to invite travelers worldwide to experience the rhythm of Angola with all their senses,” says Márcio de Jesus Lopes Daniel, Minister of Tourism of the Republic of Angola.
As the official host country, Angola will present a wide-ranging program at ITB Berlin from 3 to 5 March 2026. This will kick off with the opening gala on 2 March at the CityCube Berlin, where the southwest African country will officially open ITB Berlin. With its pristine national parks, spectacular waterfalls, never-ending deserts and beaches that stretch for miles, Angola is still one of Africa’s largely unexplored travel destinations. And hopes to conquest the travel trade during ITB Berlin.
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