APT Travel Group has relaunched Travelmarvel as a standalone brand.
APT says it gives the brand the chance to ‘stand on its own’ as a four-star premium flexible travel option.
It gives a clear alternative to APT’s luxury five-star fully inclusive travel.
“The market is shifting, and we are determined to meet evolving traveller expectations with the launch of Travelmarvel as a standalone entity, allowing us to speak directly to the premium customer with the tone, product, and experience they are seeking,” said Managing Director for UK and Europe Paul Melinis.
“Following more than 20 years in the UK operating under the APT umbrella, the demand for Travelmarvel product has increased exponentially.”
“For our trade partners, the launch of Travelmarvel brings greater clarity and new opportunities.”
“Agents will continue to work with the same friendly call centre team, now equipped with dedicated Travelmarvel experts specially trained to support and grow premium sales with confidence.
This clarity will empower agents to ‘match the right product to the right client.’
This will result in ‘more bookings, stronger conversion, and increased client loyalty.’
A new dedicated website for Travelmarvel will be rolled out.
