ASA forces easyjet to withdraw ads
Advertising watchdogs have ordered EasyJet to withdraw an advert claiming its flights on some routes are up to 65% cheaper than British Airways’.
The Advertising Standards Authority (ASA) made the call after a complaint from BA.
The ad promotes seven European destinations including Gibraltar, Alicante, Malaga, Ibiza, Malta, Faro and Majorca.
BA head of leisure sales Adam Daniels, said: “easyJet can’t add up and they can’t get away with misleading ads. The fares quoted were not correct and none of the quoted savings amounted to 65%.”
In its response to the ASA, easyJet said it had been unable to trace the relevant substantiation for the ad, due to human error.
The ASA concluded: “The ad must not appear again in its current form. We reminded easyJet to hold substantiation for their claims and to ensure that savings claims did not exaggerate the extent of any saving to consumers.”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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