Asia Asia X to introduce lie-flat beds

EyeforTravel Exclusive: Interview with AirAsia X’s CEO Azran Osman-Rani

Over the years, there have been intense debates about whether the short-haul low cost concept can be extended into long-haul operations.

AirAsia X, an airline that embraced the low-cost long-haul concept in 2007, continues to get accolades for its performance

Its growing network includes services to Australia, China, Taipei, the United Arab Emirates and the United Kingdom.

Azran Osman-Rani, who is scheduled to speak at the Travel Distribution Summit Asia 2010 (to be held in Singapore, April 28-29), spoke to EyeforTravel’s Ritesh Gupta about the next big thing for travel in Asia and airline’s plans. Excerpts:

What according to you is the next big thing for travel in Asia?

Azran Osman-Rani: Multi-destination holidays. Instead of just visiting one place and flying back, we’re now seeing a clear trend of travellers taking advantage of the exploding new air connectivity across Asia and low fares to plan two or more destinations as part of the holiday – enriching the overall holiday experience by combining the best of different regions.

For example, a European visitor flying from London into Kuala Lumpur can experience great shopping and eating in KL, venture off to Siem Reap to see the amazing Angkor Wat in Cambodia, and then make their way to Bangkok and Phuket for the tropical island experience.

In October last year, AirAsia X stated that while 2Q2009 was the most difficult period yet for the low-cost long-haul carrier, with high pressure on yields and load factors, encouragingly, volumes have picked up again in the third quarter of 2009. Can you reflect upon the demand for such service at this juncture?

Azran Osman-Rani: There’s a longer lead time for long-haul travel. 2Q2009 was the toughest because we were still in the depths of the economic recession and we had the H1N1 scare.

However, things started to pick up in Q3 and kept strengthening in Q4. We managed to end the year with the same number of passengers and load factor that we set out for ourselves, with Q4 making up for the Q2 shortfall.

Can you elaborate on expansion plans, route-wise and aircraft-wise, for AirAsia X? What factors are driving these expansion plans?

Azran Osman-Rani: Ultimately, you have to have scale in the airline business. We’re already the world’s lowest unit cost operator, but we want to keep driving this down further.

With our planned four new aircraft entering into service in 2010, we expect to get a further 18 percent reduction in non-fuel operating cost.

We also want to expand our footprint further in our Asia Pacific network, with a focus on routes that will provide feed into other routes.

India will be a big part of AirAsia and AirAsia X’s expansion plans for 2010 – we want to replicate our unrivalled network in China there, where we serve not just the main cities, but secondary cities not served by other airlines.

Recently, AirAsia and Jetstar, came up with a non-equity partnership. Can you elaborate on what impact is it going to have on long-haul travel? How can we expect AirAsia X to benefit from this?

Azran Osman-Rani: Too early to provide details. The primary focus on this alliance is on narrow-body aircraft purchases and parts/services pooling. Opportunities in long-haul would follow later.

What are your targets for this year? What’s on your agenda?

Azran Osman-Rani: Growth. More planes. More destinations. More profits. We’re also looking forward to yet another innovation – premium lie-flat bed seats – the first of its kind for a low-cost carrier.

Azran Osman-Rani is scheduled to speak along with John Koldowski – Director, Strategic Intelligence Centre, PATA, Rob Bailey – President & CEO, Abacus International and William Bao Bean – Senior Analyst, Softbank Venture Capital in the inaugural session of Travel Distribution Summit Asia 2010 (to be held in Singapore, April 28-29).