Asia key market for Lowcostbeds
Global bed bank Lowcostbeds has been making waves in Asia Pacific markets in recent years. Travelmole.tv caught up with lowcosttavelgroup CEO Paul Evans to discuss the company’s current strategy and future expansion plans in the region.
The company is now 10 years old and offers over 250,000 hotels to more than 40,000 travel agents worldwide.
Evans sees room for significant growth in Asia – a region that has the potential to rival its traditionally strong markets in Europe and the Americas.
"I can see the day when we have a workforce of 100 based in Asia. Already two-thirds of our searches are from the Asia market," Evans said.
"We are bringing in yield, commercial teams, marketing managers and we have increased our buying team four-fold in Asia."
"We have two offices in Asia – Bangkok and Sydney and we are very much gearing up to support the Asian travel trade," Evans said, adding that Lowcostbeds is and will always remain a B2B company focused on serving the travel agent community.
"Low cost is not about low quality – our aim is to deliver a really efficient service for travel agents and to make sure we can personalize that service.
Agents can access the inventory via a secure website or xml connection.
"The target market is universal, from OTAs to small and large travel agents. We will try to adapt and localize for each respective Asian market," he added.
The trade only bed bank, is live in 47 countries and offers content in 13 languages, generating gross revenue of more than $1 billion annually.
To view the video interview click here.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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