ASTA approves Marriott move
The American Society of Travel Agents applauded Marriott International’s announcement it will launch its “Look No Further SM Best Rate Guarantee.” The arrangement set to start on Jan. 1 ensures customers receive the best room rate when booking through the hotel chain’s reservation channels, or through travel agents. “A good first step in rate integrity for travel agents,” is how Richard Copland, ASTA president and CEO, termed the move. If a customer finds a lower publicly available rate within 24 hours for the same hotel, room type and dates anywhere on an internet travel site, through a travel agency, travel management company, or even through Marriott, the hotel will match the lower rate. In such cases, the hotel will give an additional 25% off the rate.
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.






























Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025
U.S.A. and Israel attacks on Iran impact air movements in the Gulf (Update 1.00pm CET)
Global tourism exceeds 1.5 billion travelers announces UN-Tourism