ASTA reveals new logo, launches awareness campaign
ASTA has officially unveiled its new name and rebrand with a fresh new logo.
The new logo was introduced at ASTA’s global convention in Washington DC.
To accompany its new name, American Society of Travel Advisors, a new consumer awareness campaign was launched entitled ‘We’ll take you there.’
The name change, from agents to advisors, better reflects the nature of the job as trusted advisors with real-world experience of destinations rather than as a booking agent, said ASTA CEO Zane Kerby.
"Social media posts and pictures fuel the public’s desire for more unique and exotic travel. In 2012, the world welcomed 1 billion cross-border travelers. By 2030, that number is expected to double to 2 billion. Travel is on the rise, and travel advisors are perfectly positioned to take advantage of and support that growth," Kerby said.
"Travel advisors rely on personal experience and the feedback of their trusted network. They tap into their industry connections to help make your trip unique."
"ASTA’s new name more accurately describes the value our members provide to consumers and is a distinct declaration of who we work for: the traveling public," Kerby added.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Marginal increase for New York City tourism in 2025
Hands In, UATP join forces for airline multi-card payments