ASTA reveals new logo, launches awareness campaign

ASTA has officially unveiled its new name and rebrand with a fresh new logo.

The new logo was introduced at ASTA’s global convention in Washington DC.

To accompany its new name, American Society of Travel Advisors, a new consumer awareness campaign was launched entitled ‘We’ll take you there.’

The name change, from agents to advisors, better reflects the nature of the job as trusted advisors with real-world experience of destinations rather than as a booking agent, said ASTA CEO Zane Kerby.

"Social media posts and pictures fuel the public’s desire for more unique and exotic travel. In 2012, the world welcomed 1 billion cross-border travelers. By 2030, that number is expected to double to 2 billion. Travel is on the rise, and travel advisors are perfectly positioned to take advantage of and support that growth," Kerby said.

"Travel advisors rely on personal experience and the feedback of their trusted network. They tap into their industry connections to help make your trip unique."

"ASTA’s new name more accurately describes the value our members provide to consumers and is a distinct declaration of who we work for: the traveling public," Kerby added.