United Kingdom
United States
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Attraction World Group acquired by new consortium
Attraction World Group, provider of theme park and attraction tickets, has been acquired by a new consortium.
It marks a new chapter for AWG, promising to usher in innovation and growth.
The Montana World Investments consortium comprises New York-based private equity firm Highmore Group, and other investors from the Netherlands and US.
It will see current shareholder Ten Oceans exit the business.
Highmore has more than $2.5 billion in assets under management.
The consortium plans to leverage Attraction World Group’s existing network and expertise of the attractions market to introduce new offerings.
The strategy changes it ‘from being UK-focused to truly global now’ says Justin Mahoney, group chief operating officer:
“This investment is going to be game-changing for our retail partners.”
It will focus on enhancing the customer experience, making it easier to book tickets.
Attraction World Group’s executive team will stay on and become shareholders in Montana World.
It includes Mahoney and chief executive Olly Nicholls.
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