Australia tourism Baz Luhrmann campaign targets Indian tourists
The Daily Telegraph reports that India is set to become the next tourist hot spot for Australia following a new Baz Luhrmann-designed campaign and the opening of a new tourism office by the Federal Government today.
The Mumbai-based Tourism Australia office is set to tap into one of Australia’s fastest growing tourism markets, which currently attracts about 114,000 Indian visitors a year, expected to swell by 20 per cent annually, with predictions of 500,000 tourists a year from India.
Tourism Minister Martin Ferguson opened Tourism Australia’s first office in India this week to capitalise on the spectacular growth that has made India Australia’s fastest-growing source of tourists and Australia’s fifth-biggest source of tourists, after New Zealand, Britain, Japan and the US.
India has already become Australia’s fifth-biggest export destination, after even more remarkable growth has lifted the value of exports by 30% a year over the same period, from $2.8 billion to $10.3 billion.
“For both nations, the Australia-India relationship is one of the great opportunities of this century”, Mr Ferguson said before leaving on a five-day trip to India.
In the year to August, overall tourist numbers fell by 10,000 — But the number of Indian tourists jumped by 22,000, or 24%.
A Report by The Mole
John Alwyn-Jones
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025