Australia’s foodie campaign boosts UK visitors
Australia has seen UK visitors increase by 5.7% year on year following a number of food related marketing drives.
The UK remains Australia’s most valuable leisure market in terms of spend with leisure visitors from the UK contributing 15% of the total spend for all inbound leisure visitors to Australia.
It is also the most valuable international leisure market for Australia in terms of visitor nights and dispersed nights.
Tourism Australia’s campaign headlined ‘Restaurant Australia’ included a pop up restaurant open for paying customers in Australia House for a week; and a 10-part series called ‘John Torode’s Australia’, which has been airing on Good Food.
TA has also developed a new TV series with Channel 4 due to air in 2015, and rolled out a series of Restaurant Australia themed travel agent training events for frontline staff.
Diane
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025