Awaken your senses and experience Melbourne
All your senses will be awakened as you journey through Melbourne Convention + Visitors Bureau’s beautiful new brochure Melbourne Incentives – Personally Rewarding. The brochure takes readers on a sensory journey through Melbourne; a journey that evokes the emotions with experiences that reward and revitalize.
Incentive ideas and itineraries are divided into Melbourne Sights, Melbourne Sounds, Melbourne Scents, Melbourne Touch, Melbourne Tastes and Endless Possibilities, providing a tantalizing array of thought-starters for incentive reward winners.
“Melbourne has come of age as an incentive destination with an incredible range of venues. It is a city with awe-inspiring, exciting, magical and simply unforgettable experiences,” says MCVB Chief Executive Officer, Sandra Chipchase.
“In Melbourne, Australian incentive groups can choose from a wide variety of cultural activities, cuisines, shopping, touring and teambuilding. And for international incentive groups we’ll show you the real Australia, a mix of sophisticated dining, rich heritage, fashion design, sporting mania and our weird and wonderful wildlife.”
Melbourne Incentives – Personally Rewarding also includes a map of the State of Victoria highlighting the locations of major attractions and travel times by coach from Melbourne, flying time to Melbourne from all parts of the world and a fold out 3D map of the Melbourne central business district showing the location of major hotels and venues.
“Melbourne is the hot destination for incentives in Australia and we are seeing a large amount of interest in the international market, particularly from Asia,” said Ms Chipchase.
Melbourne Incentives – Personally Rewarding is currently available in English, and soon in Simplified Chinese, Traditional Chinese, Korean, Japanese and Thai. The English version is also available as a downloadable PDF from the MCVB website: www.mcvb.com.au
For further information contact the MCVB Incentive Team:
Edwina San, Manager – International Incentives, Direct: +613 9693 3326
Jennifer Tung, Regional Sales Manager – North Asia, Direct: +852 2587 1171
Jasmine Lim, Regional Sales Manager – South Asia, Direct: + 65 6356 8639
Report by The Mole
John Alwyn-Jones
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