BA to push more ancillary sales in new Sabre deal
Sabre-connected agencies will continue to access all of BA published fares and inventory including those sold through other direct and indirect channels.
Corporations and agencies will be able to complete ancillary sales using new functionality based on industry technology standards known as Electronic Miscellaneous Documents (EMD). This new solution has been adopted by the travel industry to allow agents to sell, report on and accept payments for ancillary products.
BA head of selling and distribution John Mornement said: “We are pleased to be working with the team at Sabre to enhance how we sell British Airways through their GDS, both to demonstrate the value of flying with us and to increase the opportunities for selling ancillary services.”
by Phil Davies
Phil Davies
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